Overview
Marketing Manager Jobs in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia at Parkwood Holdings Berhad
Key Responsibilities
- Develop, strategize, and implement comprehensive marketing plans and activities for the promotion, marketing, and sales of property projects.
- Execute marketing strategies and programs to achieve project sales targets and maximize market penetration.
- Monitor, control, and track marketing budgets and expenses for each assigned project.
Job Description
i. Sales & Marketing Execution
- Maintain and update all advertising, promotional materials, sales gallery, and show unit marketing collaterals.
- Ensure compliance with company procedures, policies, and regulatory requirements under the Sales and Marketing Department.
- Plan, organize, and execute events, roadshows, exhibitions, launches, and promotional campaigns to support monthly sales targets.
- Coordinate closely with sales teams and agents to ensure alignment of campaign objectives and sales strategies.
ii. Product Planning & Market Research
- Conduct competitor analysis and detailed market research to identify trends, ooportunites, and market positioning.
- Perform SWOT analysis for projects and recommend strategic positioning.
- Provide market intelligence and recommendations on pricing, product positioning, and go-to-market strategies.
iii. Advertising & Promotion (A&P Programs)
- Develop and prepare advertising and promotional materials including brochures, flyers, digital content, and campaign assets.
- Coordinate preparation of mailing lists, sales kits, and supporting materials for product awareness campaigns.
- Develop, implement, and monitor advertising and promotional campaigns across online and offline channels.
- Evaluate campaign effectiveness and prepare post-campaign performance reports.
iv. Licensing & Compliance
- Manage the application, extension, and renewal of Developer’s License (DL) and Advertising Permit & Developer’s License (APDL).
- Liaise with authorities, consultants, and relevant departments to ensure timely submission and approvals.
v. Stakeholder & Agency Management
- Liaise with external creative agencies, digital marketing agencies, media partners, event organizers, and vendors.
- Manage relationships with panel agencies and ensure deliverables meet branding and timeline expectations.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or equivalent
- Minimum 5 years of working experience in the property development industry.
- Strong understanding of property market trends, sales funnel, and buyer behaviour.
- Willing to work extended hours, including weekends/public holidays when required.
Title: Marketing Manager
Company: Parkwood Holdings Berhad
Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
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