Overview
Marketing Manager Jobs in Auckland, Auckland, New Zealand at The Facialist
Two founder-led skincare brands. A small, fast-moving team. And a lot of ground to cover. If you're looking for a role where you can genuinely shape a brand, not just execute someone else's playbook, this might be it.
About Us
The Facialist was founded in 2014 as a facial studio in Auckland, built on a reputation for transformative skin treatments and a carefully curated approach to skincare. Over the past decade, that expertise has grown into something bigger.
We are now home to two independent skincare brands: GULP and Noody.
GULP is a hydration-first, all-natural skincare brand made in New Zealand, designed for women who want straightforward, effective skincare without compromise. Stocked in salons and retailers across New Zealand, GULP is in its early growth phase with international expansion on the horizon.
Noody is a personal care brand for babies and children with sensitive skin. Thoughtfully formulated, free from harsh ingredients, and built on the same commitment to quality and trust that runs through everything we make.
This role sits within The Facialist group but is focused entirely on building and growing the GULP and Noody brands, from product and creative through to marketing and retail.
About the Role
We're looking for an experienced Marketing Manager to lead marketing across both GULP and Noody. You'll own strategy and execution, from campaign planning through to building the content yourself. You'll work closely with the founders, take creative direction, and bring it to life across every channel. This is a hands-on role for someone who's just as comfortable doing the work as directing it.
Key Responsibilities
Develop and execute digital-first marketing strategies that elevate our brand to increase brand awareness, customer engagement, and sales.
Plan and oversee multi-channel campaigns, including digital, social media, influencer marketing, PR, and events.
Manage the marketing budget, ensuring effective allocation of resources.
Execute creative direction across our visual identity, ensuring consistency across all channels and touchpoints.
Analyse campaign performance, generating actionable insights and data-driven decision making.
Create product launches that generate waitlists
Stay ahead of industry trends, ensuring our brand remains innovative and competitive.
About You
Experience: Minimum of 5 years in a marketing role, preferably within the beauty, skincare or fashion industry.
Skills: Strong knowledge of digital marketing, analytic tools, and campaign management. Strategic thinking with commercial acumen
Creativity: A track record of developing innovative marketing campaigns.
Passion: Enthusiasm for skincare and understanding of customer needs.
Communication: Exceptional written and verbal communication skills with a high level or organisation.
Technical Skills: Experience with Klaviyo, Shopify, canva and familiarity with Google Analytics, Meta Ads Manager, and Google Ads is desirable
Understanding of UX: Knowledge of UX/UI principles to enhance customer journeys.
Analytical Skills: Strong data orientation, with the ability to analyse metrics to drive decisions.
Creative Skills: a strong creative mindset with ability to develop and edit content.
Why Join Us?
Be part of a dynamic, forward-thinking company shaping the future of skincare.
Enjoy a collaborative and supportive work culture.
Opportunities for professional growth and development.
Competitive salary package and perks.
Be a part of a team that values innovation and creativity.
A chance to work with a product you can truly believe in.
You're Perfect If:
You understand the balance of premium brand building and commercial growth
You're passionate about creating digital experiences that feel personal
You thrive in a founder-led environment where you can take a brief, run with it, and deliver without a lot of hand-holding
You can translate data into strategic decisions
You have a natural eye for aesthetic and detail
You're excited about helping scale a brand
Title: Marketing Manager
Company: The Facialist
Location: Auckland, Auckland, New Zealand
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