Overview
Marketing Manager Jobs in Melbourne, Victoria, Australia at Content Cohort
## About Content Cohort
Content Cohort is content agency specialising in photography, videography and social media management that helps businesses build a brand people actually notice. We don't just hand over a folder of nice images. We build the strategy, produce the content, and see it through to the market.
We're small, close to our clients, and known for going above and beyond. Our clients stay with us because we're embedded in their business, not because they're locked into a retainer.
## The role
You'll own our client relationships and the marketing strategy behind them.
This isn't a support role. You're the person the client calls. You take an agreed strategy and make it real: the campaigns, the content, the channels, the numbers. You'll work alongside our production side to brief shoots and turn that footage into work that performs.
We're looking for someone who is genuinely AI native. Not someone who has "used ChatGPT a few times", but someone who has already rebuilt the way they work around these tools and has a clear view on where AI earns its place and where it doesn't. If you're the person your colleagues come to when they want to know how to do something faster, we want to talk to you.
We also want someone who thinks in systems. The best marketers we know don't hold it all in their head. They build a repeatable way of working and then improve it.
If you like owning outcomes rather than tasks, this is that job.
## What you'll do
– Own the client relationship: run the meetings, manage the timelines, keep clients informed and confident
– Turn agreed strategy into a live plan and drive it forward
– Build and maintain content calendars across social, email and web
– Brief and plan photo and video shoots, then get the assets deployed across channels
– Write and edit copy: captions, ad copy, email campaigns, landing pages, blog content
– Use AI tools and automation to move faster and lift the quality of the output
– Build repeatable systems for how the work gets done, and keep sharpening them
– Track performance against agreed goals and report back to clients in plain English
– Spot the gaps. Bring ideas to clients before they ask for them.
– Help onboard new clients as we grow
## Who we're looking for
**Essential**
– [3]+ years in marketing delivery – agency, in-house, or freelance
– Proven track record taking a marketing plan from strategy to results
– AI native. You use AI daily as a real part of your workflow and can show us how.
– Process-oriented. You build systems and checklists, not sticky notes and memory.
– Confident, clear communicator who can hold a room with a business owner
– Strong copywriter with an eye for what makes content stop the scroll
– Genuinely organised. Multiple deadlines, nothing dropped.
– Comfortable with numbers and able to explain what they mean
– Self-directed. We'll give you context and support, not a task list.
– Current driver's licence and reliable transport
– Australian work rights
**Nice to have**
– Experience setting up and optimising paid campaigns [Meta / Google]
– Experience building automations or AI workflows [Make, Zapier, n8n, custom GPTs]
– Experience briefing creatives or working on set
– Comfortable shooting content on mobile
## How we work
This role is hybrid. Expect [1-2] days a week on site – at client premises, on shoots, or in meetings – and the rest wherever you work best. Shoot days can be early starts or occasional weekends, and we flex the rest of the week around that.
We're not clock-watchers. We care that the work is good and the client is looked after.
## What you get
– $80,000 – $100,000 + superannuation, depending on experience
– Flexible hours
– A clear path to revenue share, and potentially equity ownership, for the right person (see below)
– Real ownership of client relationships and the chance to shape how this agency runs as it grows
## Where this can go
We're not looking for a hire who sits in a job description forever.
For the right person, there is a clear path to a revenue share arrangement tied to the accounts you own and grow. Longer term, equity ownership in Content Cohort is very much part of the plan. This is not a day-one offer and it isn't automatic. It's earned by someone who proves they can hold the client relationships, grow them, and run this side of the business better than we could ourselves. If that's the kind of thing that gets you out of bed, we should talk about it early in the process rather than three years in.
## To apply
Send your CV to [email protected] and include any work you are proud of.
We review applications as they come in and will do our best to get in touch with everyone who applies.
Title: Marketing Manager
Company: Content Cohort
Location: Melbourne, Victoria, Australia
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