Overview
Marketing Lead Jobs in Federal Territory of Kuala Lumpur, Malaysia at Atome
Responsibilities
Job Description
Brand Management
- Define and maintain Atome’s brand identity, tone of voice, and creative standards across products
- Lead the strategy and execution of projects to increase the user base and market penetration.
- Localise marketing content and messaging across all Atome products to ensure cultural relevance and market fit
- Ensure brand consistency across all online and offline touchpoints
- Collaborate with creative partners (agencies, freelancers) for content, design, and video production needs
Social Media & Influencer Marketing
- Own social media strategy and content execution across platforms (e.g., Instagram, TikTok, Facebook, Threads, etc)
- Develop and manage an Influencer Marketing program, identifying and partnering with key opinion leaders (KOLs) to drive brand trust and social proof.
- Engage and grow the online community through relevant, timely, and conversational storytelling.
- Support platform and partnership campaign amplification, product education, and brand storytelling
Educational Content Strategy
- Design and execute a Content Strategy aimed at simplifying complex fintech concepts (e.g., BNPL) for the general public.
- Create "top-of-funnel" educational assets that empower users and establish Atome as a thought leader.
- Support product education to ensure users understand key value propositions and financial responsibility.
Loyalty Program
- Lead the management of Atome’s loyalty and rewards program to drive long term brand affinity
- Design loyalty initiatives that support user acquisition, repeat usage, and long-term retention
- Partner with CRM and BI teams to track user engagement metrics and personalize the rewards experience.
- Develop and manage loyalty partnerships with strategic partners (e.g. shopping malls/ lifestyle hubs) to enhance brand presence and provide exclusive rewards for Atome users
Cross-functional Collaboration
- Work closely with the Regional Creative team and Partnership & Customer Lifecycle Lead to align brand and lifecycle initiatives
- Coordinate with BI to analyze the impact of brand awareness and content sentiment on overall growth.
- Align with Account Management, Operations, and relevant teams to reflect key value propositions in brand initiatives
People Management
- Manage, mentor, foster a collaborative and performance-driven team culture aligned with company values
- Set clear goals, provide regular feedback, and support the team’s professional development
Requirements
- 6–10 years of experience in brand marketing, campaign planning, or integrated marketing in fintech, tech, e-commerce, or consumer platforms
- Demonstrated success in building brands through social media growth and influencer-led campaigns.
- Proven track record in managing brand positioning, creative direction, and multi-channel communication strategies
- Strong experience in managing social content, creative production, and paid campaign execution
- Strong leadership and people management skills; able to lead cross-functional teams and external partners
- Data-literate; comfortable using analytics and BI tools to evaluate marketing performance
- Strong understanding of Malaysian consumer segments, culture, and content localisation practices
- Excellent communication skills in English; fluency in Bahasa Malaysia or Mandarin is an advantage
Title: Marketing Lead
Company: Atome
Location: Federal Territory of Kuala Lumpur, Malaysia
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