Overview
Marketing & Growth Manager Jobs in Chesterfield, MO at Treats Unleashed
Job Title: Marketing and Growth Manager
Position: Full-time
Location: Chesterfield, Missouri
Reports To: CEO
Executive Summary
As the Marketing & Growth Manager for a multi-brand pet retail portfolio (Treats Unleashed, Bone-A-Patreat,), you are responsible for driving foot traffic to 26 locations while scaling a high-growth e-commerce platform. You will transition our marketing from "activity-based" to "data-driven," ensuring our brand legacy is protected as we grow.
Key Strategic Responsibilities
1. Omni-Channel Strategy & ROI
- Develop and lead the Annual Integrated Marketing Plan with a focus on "Same-Store Sales Growth" and "New Customer Acquisition."
- Manage the marketing budget and report monthly on ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost). .
- Bridge the gap between digital and physical.
- Assortment Strategy: Collaborate and participate in the growth of brands in-store. Create marketing activities that drive the growth of strategic brands.
- Merchandising Synergy: Collaborate on visual merchandising strategy to ensure "In-Store Brand Performance" is optimized through high-impact endcaps, educational signage, and strategic product placement that mirrors our digital campaigns.
- Vendor Relations: Act as the primary marketing contact for our top 20 vendors, negotiating Co-op Marketing funds and exclusive product launches to drive competitive advantage.
2. Brand Management & Content
- Maintain a distinct "Brand Voice" for each of our retail concepts while leveraging shared resources for efficiency.
- Oversee the creative direction for all in-store and digital assets, ensuring a "Premium" aesthetic that justifies our specialty price points.
- Protect the "Founder Legacy" by ensuring community-focused storytelling remains at the heart of our larger corporate growth.
3. E-commerce & Digital Evolution
- Partner with external agencies to optimize SEO and SEM performance.
- Lead the marketing side of our loyalty program, using purchase data to create hyper-personalized email and SMS campaigns.
4. Other
- High-Impact Event Leadership
- Negotiate and manage high-value sponsorships
The Profile: What We Are Looking For
- Preference will be given to candidates with 5+ years in the Pet Industry. You should have a proven track record of navigating the ‘humanization of pets’ trend and an ability to articulate our premium value proposition against both big-box and e-commerce competitors."
- The Strategist: You don’t just "post on social"; you understand how a post impacts the P&L.
- The Creative Technical: You are proficient in Adobe Creative Suite but can also navigate a Google Analytics dashboard with ease.
Requirements & Compensation
- Experience: 5+ years in Retail Marketing;
- Education: Bachelor’s Degree in Marketing, Business, or related field.
Job Type: Full-time
Pay: $65,000.00 – $80,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Do you have experience marketing to pet retail markets? If so, how?
- Tell us about any marketing education or experience you have that sets you apart for this position.
- Tell us about any graphic design experience you have and provide samples.
Education:
- Bachelor’s (Required)
Work Location: In person
Title: Marketing & Growth Manager
Company: Treats Unleashed
Location: Chesterfield, MO
Category:
