Overview
Marketing Director Jobs in Miami, FL at Titan Executive Search
Exciting Opportunity!
Director of Marketing & Brand Activation
Location: Miami – On-site with optional 2 days remote hybrid schedule
Position type: Full time, Mon-Fri, 8.30am-5pm
Salary: $120,000 – $140,000
Benefits: Complete Corporate Benefits
Our client is a nationally recognized Business Services company who is experiencing 30+ years of sustained growth in almost every State across the country. They are building out their best-in-class national Marketing Department and are looking for a Director of Marketing within the Greater Miami, FL area to lead their growing team. This role is ideal for someone who has scaled brands, teams and results that is a tactical architect and results-driven leader, digital native and inspirational leader to help build and scale our marketing organization in partnership with the Chief Marketing Officer.
Position Overview
This is a highly visible, high-impact role designed for someone who thrives at the intersection of big-picture strategy and on-the-ground execution. You will lead a team across brand, content and digital performance marketing – ensuring that everything we do is aligned, data-informed and driving real business outcomes that grow the brand.
Key Responsibilities
Strategic Leadership
- Partner with the CMO to operationalize the vision, strategy and KPIs for the marketing function
- Translate brand strategy into tactical marketing plans across key channels
- Ensure messaging, campaigns and digital footprint consistently reflect our value to B2B customers and franchisees
Digital & Demand Generation
- Drive lead generation and comprehensive funnel management
- Own and optimize all digital acquisition channels, inclusive of test and learn implementation
- Manage agency/vendor relationship and digital tool stack
Brand & Content
- Lead campaign implementation and optimization, acting as the main owner and leading activation across the brand’s SME and agencies.
- Oversee the application of brand storytelling, voice and creative standards across all earned, owned and paid media
- Champion brand governance and alignment across franchisee marketing
Analytics and Optimization
- Maintain dashboards, KPIs and reporting frameworks to evaluate ROI and marketing attribution.
- Implement test & learn strategies to improve conversion, engagement and retention
- Analyze competitor trends, customer behavior and marketing dynamics to inform brand and media strategy
Team Leadership & Development
- Mentor and manage a growing team of marketers – setting goals, removing blockers and driving performance.
- Foster a high-accountability, high-collaboration culture with a vias for prompt action, rooted in clarity and delivery
- Collaborate cross-functionally to elevate company’s delivery and franchisee satisfaction
About You
- A growth-oriented marketer with 10+ years of experience in integrated marketing – ideally across B2B, franchise, and/or service-based multi-location businesses
- A digital-first operator who deeply understands the marketing funnel, attribution models and campaign execution
- Comfortable rolling up your sleeves to get things done
- A strong communicator and cross-functional collaborator who inspires confidence and clarity
- An experienced team-leader who’s built and led high-performing, metrics-driven marketing teams
- Data-obsessed – you believe in KPIs, dashboards and real time optimization and know how to bring data insights to live to tell the story
- Curious, accountable, and a builder – you want to create something great
- Strong writing and storytelling skills tailored for digital consumption
- Excellent organizational skills and ability to manage multiple projects and priorities
Preferred skills & Tools
- Strong proficiency in Google Analytics 4, SEO/SEM, paid media platforms (Google, Meta, LinkedIn), CRM and marketing automation
- Familiarity with creative tools (Adobe, Canva, etc) and project management tools (Trello, Asana, Monday)
- Direct experience leveraging Generative AI tools to accelerate content production, campaign ideation, and overall team workflow efficiency
- Experience supporting a distributed/franchise network with local marketing enablement
Title: Marketing Director
Company: Titan Executive Search
Location: Miami, FL
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