Overview
Marketing Director Jobs in Dubai, United Arab Emirates at Confidential
This is a senior leadership role responsible for developing and executing integrated marketing strategies that enhance brand awareness, support sales performance, and position the company as a market leader within the luxury real estate sector. The successful candidate will lead a multidisciplinary marketing team while working closely with executive leadership, sales, design, and external agencies to deliver world-class campaigns.
Key Responsibilities
Strategic Marketing
- Develop and implement the company's overall marketing and brand strategy.
- Create integrated marketing plans to support luxury residential, mixed-use, and Design & Build developments.
- Drive brand positioning across all markets while maintaining a consistent luxury brand identity.
- Identify innovative marketing opportunities to strengthen market presence.
- Monitor market trends, competitor activity, and customer insights to support strategic decision-making.
Brand Management
- Lead the development and execution of high-impact brand campaigns.
- Ensure brand consistency across digital, print, social media, events, and all client communications.
- Oversee the production of project brochures, presentations, videos, digital assets, and marketing collateral.
Digital Marketing & Performance
- Lead all digital marketing initiatives, including paid media, SEO, SEM, CRM, email marketing, and social media.
- Monitor campaign performance, lead generation, website analytics, and ROI.
- Optimise marketing channels to maximise qualified leads and conversions.
Project Marketing
- Develop go-to-market strategies for new project launches.
- Partner closely with the Sales team to generate high-quality leads.
- Support international exhibitions, luxury events, roadshows, and project launches.
- Ensure all project marketing materials accurately reflect the company's premium standards.
Leadership
- Lead, mentor, and develop the internal marketing team.
- Manage external creative agencies, PR agencies, media partners, and production suppliers.
- Establish departmental KPIs and monitor overall marketing performance.
- Collaborate with executive leadership to support the company's long-term growth strategy.
Budget & Reporting
- Manage the annual marketing budget and ensure effective allocation of resources.
- Produce regular performance reports and campaign analysis for senior management.
- Recommend improvements based on data, customer insights, and market intelligence.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related discipline.
- Minimum of 10 years' marketing experience, with at least 5 years in a senior leadership position.
- Previous experience within luxury real estate, property development, Design & Build, architecture, hospitality, or luxury lifestyle brands.
- Proven success in developing integrated marketing strategies and delivering high-profile project launches.
- Strong knowledge of digital marketing, branding, CRM, lead generation, and performance marketing.
- Experience managing marketing budgets and measuring campaign effectiveness.
- Excellent leadership, communication, stakeholder management, and organisational skills.
- Candidates currently based outside the UAE are encouraged to apply, provided they are willing to relocate to Dubai.
Title: Marketing Director
Company: Confidential
Location: Dubai, United Arab Emirates
Category:
