Overview
Marketing Director Jobs in Dallas-Fort Worth Metroplex at ATW
COMPANY OVERVIEW
Under the ownership of Bain Capital, ATW Truck Equipment has become a leading manufacturer of professional truck bodies and equipment, serving commercial, fleet, and vocational markets across North America. Our portfolio includes industry-leading brands such as CM Truck Beds and Dakota Bodies, which together offer one of the most comprehensive product platforms in the truck equipment industry- including flatbeds, service bodies, dump bodies, and other vocational truck solutions.
Our team operates in a dynamic, fast-paced environment built on several years of strong, consistent growth. We foster an entrepreneurial culture that encourages innovation, collaboration, and continuous improvement.
With strong brand recognition, an extensive distribution network, and a commitment to product innovation, ATW Truck Equipment is well positioned for continued expansion across multiple end markets. As we grow our product portfolio and strengthen our market presence, we are seeking a Regional Sales Manager to drive strategic account growth and expand market share across the eastern United States.
POSITION SUMMARY
We are seeking an enthusiastic Director of Marketing with a passion for delivering impactful results in a fast-paced, multi-brand environment. This leader will be responsible for developing and executing a comprehensive marketing strategy that drives sustainable growth across multiple channels, including B2B, B2C, distributor networks, and eCommerce.
The ideal candidate will bring proven experience scaling marketing effectiveness within a large organization and can clearly demonstrate how they have transformed marketing performance from strong to best-in-class. This role requires both strategic vision and hands-on execution to ensure the company consistently delivers exceptional products and services to its customers.
Reports to: SVP & General Manager
Direct Reports: Marketing Coordinator and third-party agencies
Location: Dallas, TX or Madill, OK
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Lead all marketing initiatives across the organization
- Develop and execute a marketing vision aligned with overall company strategy
- Support new product development and lead go-to-market launch planning
- Oversee the redesign and continuous improvement of company websites
- Establish and manage daily, weekly, and monthly performance dashboards
- Develop, execute, and monitor marketing initiatives to ensure achievement of KPIs and ROI targets
- Collaborate cross-functionally to support the planning, launch, and growth of new locations
- Partner with sales teams to support campaigns, promotions, and ad hoc initiatives
- Drive data-driven marketing efforts, including lead generation, nurturing, and customer relationship management
- Increase brand awareness and optimize digital presence across multiple platforms
- Manage and collaborate with third-party agencies on creative and strategic initiatives
- Ensure timely execution of integrated marketing programs at a high standard of quality
- Serve as the primary liaison across stakeholders to communicate campaign plans, timelines, and performance metrics
- Lead brand strategy and activation efforts across all ATW brands
- Partner with leadership and customers to establish and track marketing benchmarks
OTHER SKILLS AND ABILITIES
- Strong understanding of digital and traditional marketing channels, including SEO and paid media optimization
- Experience in durable goods, distribution, or multi-location retail marketing is preferred
- Proven ability to develop and manage project plans, budgets, and timelines with multiple dependencies
- Strong organizational and project management skills
- Ability to perform effectively under pressure and prioritize competing demands
- Excellent written and verbal communication skills
- High sense of urgency and accountability
- Strong business acumen and analytical mindset
- Experience in large organizations with a hands-on, execution-focused approach
- Executive presence with the ability to present strategies and results at all levels
- Ability to analyze data and allocate resources to maximize growth opportunities
- Customer-focused mindset
- Strong time management skills
KEY PERFORMANCE INDICATORS (KPIs)
- Return on Investment (ROI)
- Voice of Customer (VOC) clarity and insights
- Profitable sales growth
- Timely completion of website refresh initiatives
- Achievement of marketing budget targets
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
- Experience in industrial products or related industries preferred
- 7–10+ years of relevant marketing experience
Title: Marketing Director
Company: ATW
Location: Dallas-Fort Worth Metroplex
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