Overview
Marketing Director Jobs in Orlando, FL at Robert Half
Key Responsibilities
- Develop and implement an integrated marketing strategy focused on brand awareness, customer acquisition, and lead generation
- Lead, mentor, and develop a team of two marketing professionals, fostering accountability and performance
- Collaborate with executive leadership to align marketing initiatives with overall business goals
- Manage marketing budgets and allocate spend across traditional channels for maximum ROI
- Plan, execute, and optimize TV advertising campaigns, including media buying, creative direction, and performance tracking
- Oversee print and direct mail campaigns, including segmentation, messaging, and response analysis
- Drive lead generation initiatives through offline channels, ensuring strong funnel performance and conversion tracking
- Manage and scale affiliate marketing partnerships and programs
- Coordinate with creative agencies, media buyers, and external vendors
- Track, analyze, and report on campaign performance (ROI, CPL, CAC, conversion rates)
- Develop data-driven insights to optimize channel mix and marketing spend
- Maintain dashboards and reporting cadence for leadership visibility
- Ensure consistent brand messaging across all marketing channels
- Partner with sales and operations teams to align on lead quality and customer experience
- Support new product launches and promotional campaigns
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field preferred
- 6–10+ years of marketing experience, with strong preference for direct-to-consumer (DTC) or product-based environments
- Proven experience managing and executing traditional marketing channels (TV, print, direct mail, affiliate marketing)
- Demonstrated success in lead generation and customer acquisition strategy
- Prior experience managing or mentoring small teams
- Strong understanding of media planning, budgeting, and ROI optimization
- Analytical mindset with experience using data to drive decision-making
- Excellent project management and organizational skills
- Strong communication and leadership abilities
Title: Marketing Director
Company: Robert Half
Location: Orlando, FL
Category:
