Overview
Marketing & Creative Production Lead Jobs in Washington, UT at Huntsman World Senior Games
Company Description
Huntsman World Senior Games is the largest annual multi-sport event globally, celebrating athletes aged 50 and above. With a mission to promote peace, health, and friendship worldwide, the Games provide a platform for quality competition accessible to all skill levels. This international two-week event emphasizes active aging, offering not only sports but also health education, screenings, and opportunities for participants to connect and build lasting camaraderie. Join us in fostering a vibrant, active, and global community.
Marketing & Creative Production Lead
Full Time, Salary, Exempt
Base pay range: $50,000 – $65,000
Benefits package: Medical, HRA, Dental, Simple IRA, Life Insurance, Flexible PTO, Health & Wellness Program
About the role
The Marketing & Creative Production Lead is responsible for building and executing a data-driven marketing system that increases athlete registrations, volunteer engagement, and sponsor interest. This is a hands-on role responsible for both strategy and day-to-day execution, including design, video production, and content creation. This role does not currently include managing a large marketing team; this position is expected to execute much of the work directly while prioritizing high-impact efforts.
Key responsibilities
1. Marketing Strategy & Growth Planning
· Develop a unified annual marketing and advertising plan with the Executive Team, aligned with registration and revenue goals
· Execute targeted marketing campaigns for different sports and audiences (40+ sports, international audience, senior population segments)
2. Content, Media & Campaign Execution
· Create and manage social media content focused on athlete acquisition
· Design and produce print materials including magazines, programs, brochures, and advertisements using Adobe InDesign and related tools
· Film, edit, and produce video content (podcast, YouTube, TV segments, athlete features, promotional content and event coverage) using tools such as Adobe Premiere Pro
· Execute email campaigns and digital marketing efforts
· Manage production timelines and deliverables across multiple concurrent projects
3. Performance Tracking & Analytics
· Implement and maintain systems to track marketing performance across all channels
· Measure and report key metrics including CPA, ROAS, and conversion rates
· Develop dashboards and provide regular performance reporting
4. Outreach & Lead Conversion Systems
· Support and improve systems to capture and convert leads from events, digital channels, and outreach efforts
· Coordinate structured follow-up processes with internal teams
· Improve conversion from interest to registration
5. Cross-Functional Collaboration
· Partner with Director of Sponsor Engagement to support sponsor acquisition and activation
· Work with Sport Directors to develop targeted recruitment strategies
· Align marketing efforts with operations and event delivery
Qualifications
Required
• Proficiency in Adobe Creative Suite, including InDesign, Photoshop, Audition, and Premiere Pro
• Ability to independently design, film, and edit marketing content
• Experience with marketing analytics, attribution, and ROI tracking
• Strong project management and organizational skills
• Candidates are not expected to be elite in every area, but should have strong capability in design and/or video production, with working proficiency across broader marketing functions.
Preferred
• Experience in sports, events, or large-scale participation-based organizations
• Bachelor’s degree in Marketing, Design, Communications, or related field
• Background in digital advertising (Meta, Google Ads, YouTube)
• Experience managing multiple content channels simultaneously
Key Competencies
• Strategic and data-driven
• Strong execution and prioritization skills
• Effective communicator and collaborator
Title: Marketing & Creative Production Lead
Company: Huntsman World Senior Games
Location: Washington, UT
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