Overview
Marketing Brand Manager, Professional Channel Jobs in Concord, CA at Innersense Organic Beauty
Marketing Brand Manager, Professional Channel
Who We Are
Everyone has their own journey. For Greg and Joanne Starkman, their path was illuminated by their love for family, health and beauty for people and the planet. When the seasoned beauty professionals were learning to navigate busy careers and raising a family with a special-needs daughter, the most memorable advice they received was, “trust your inner sense."
Fueled by passion, personal purpose and a call to service, the visionary couple founded Innersense Organic Beauty in 2005, bringing the highest quality organic ingredients and pure actives to professional hair care.
Innersense Organic Beauty is an award-winning global leader in hair care with a complete range of safe, sustainable, and cruelty-free products that deliver pure performance and salon-quality results. As a B-Corp certified company, Innersense is committed to a path of integrity, transparency and well-being for people and the planet.
Marketing Brand Manager, Professional Channel
The Marketing Brand Manager, Professional Channel is responsible for developing and executing marketing strategies that drive brand awareness, engagement, and growth within the professional stylist and salon community. This role leads professional go-to-market initiatives for product launches, creates programs that inspire stylist adoption and advocacy, and supports meaningful brand experiences through education, events, and community engagement. Working cross-functionally with education, sales, product development, creative and digital teams, the Marketing Manager ensures that marketing initiatives align with the needs of stylists and salons while supporting overall professional channel growth. This role also leverages industry insights and feedback from the professional community to continuously refine strategies that strengthen the brand’s presence and partnership within the salon industry.
Key Responsibilities
- Develop and execute professional marketing strategies that drive brand awareness, stylist adoption, and loyalty within the salon and professional stylist community.
- Drive go-to-market strategy and execution for professional product launches, creating compelling storytelling, marketing toolkits, and educational support for stylists and salons.
- Create marketing programs that engage and inspire the professional community, strengthening relationships with stylists, salon owners, and educators.
- Partner closely with education and sales teams to align marketing initiatives with stylist training, sales strategies, and salon business growth.
- Support the development of professional events, classes, and brand experiences that deepen engagement and elevate the brand within the stylist community.
- Collaborate cross-functionally with creative, product development, and field teams to deliver cohesive marketing programs for the professional channel.
- Leverage insights from stylists, salons, and industry trends to inform marketing strategies and continuously improve professional engagement and performance.
- Other duties, as assigned.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5–7+ years of experience in brand or marketing roles within the beauty, professional haircare, or salon industry.
- Strong understanding of the professional salon landscape, including stylist needs, sales relationships, and professional education models.
- Proven experience leading product launches and developing integrated marketing programs within a professional or B2B channel.
- Demonstrated ability to build marketing initiatives that engage professional communities such as stylists, educators, and salon owners.
- Experience collaborating cross-functionally with sales, education, product development, and creative teams.
- Strong project management skills with the ability to manage multiple initiatives and timelines simultaneously.
- Excellent communication and storytelling skills, with the ability to translate product innovation and technical information into compelling marketing messaging.
- Experience supporting professional events, trade shows, classes, or stylist education programs is highly preferred.
- Analytical mindset with the ability to use market insights, feedback from field teams, and industry trends to inform marketing strategies.
- Passion for the professional beauty industry and a deep appreciation for the craft of hairstyling and the stylist community.
This is a regular, full-time, salaried, in-office position located at our headquarters in Concord, California.
Target Salary Based on Experience
The standard range for this position is $105,000 – 120,000 per year, plus bonus
Compensation offered will be determined by factors such level, job-related knowledge, skills, experience, and competitive bonus achievement. Certain roles may be eligible for variable compensation and benefits.
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Innersense Organic Beauty offers a generous benefits package that includes: Competitive Compensation, Medical, Dental, Vision, Parental Leave, Flexible Spending Accounts, 401k program with match, Paid Time Off (including holidays and Volunteer Days), and Life Insurance for all eligible employees. Applicants must be at least 18 years old to apply.
Innersense Organic Beauty is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, race, and any other characteristic protected by State and Federal law.
We thank you for your interest in a career opportunity with Innersense Organic Beauty. Due to high volume, only those applicants selected for an interview will be contacted.
Title: Marketing Brand Manager, Professional Channel
Company: Innersense Organic Beauty
Location: Concord, CA
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