Overview
Marketing And Public Relations Manager Jobs in London, England, United Kingdom at Christopher Farr Cloth Ltd
Company Description
Christopher Farr Cloth, founded by Michal Silver in partnership with Christopher Farr and Matthew Bourne, has been a leader in art, design, and craftsmanship since 2000. Known for its dedication to the finest materials and traditional techniques, the company fosters innovative collaborations with renowned artists and designers globally. Their creations embody a blend of timeless craftsmanship and modern style.
Role Overview
Christopher Farr Cloth are seeking an experienced and creatively attuned Marketing & PR professional to support the continued evolution of our heritage luxury interiors brand.
As we enter a new phase of growth, this role will play a key part in strengthening our brand presence across PR, digital, and physical experiences—deepening audience engagement while safeguarding the craft, cultural richness, and design integrity that define our collections.
Working closely with the Marketing Manager and EU Sales Manager, you will lead and execute integrated marketing activity across content, press, social, digital platforms, and events. This is a hands-on role suited to someone equally comfortable shaping strategy, building relationships, and delivering high-quality execution.
Key Responsibilities
Marketing, PR & Brand
- Develop and implement integrated marketing and PR strategies aligned with brand and commercial objectives
- Build and maintain relationships with press, media, stylists, and industry partners
- Lead PR outreach, press placements, and sample coordination
- Support and contribute to brand storytelling across all channels, ensuring consistency and clarity of voice
- Identify opportunities for collaborations, partnerships, and brand visibility within the design community
Digital Marketing & Content
- Oversee and manage digital channels including social media, email marketing, and website content
- Guide the creation of narrative-led content that reflects the artistry, heritage, and contemporary relevance of the brand
- Deliver email marketing communications supporting both trade and consumer engagement
- Support SEO and digital best practices to strengthen visibility and long-term performance
- Manage influencer and partnership activity, including outreach and relationship development
- Oversee paid and organic digital activity, contributing to audience growth and campaign effectiveness
Analytics & Growth
- Track performance across marketing channels, providing insights and recommendations
- Use data to inform strategy, audience development, and campaign optimisation
- Contribute to the development of marketing processes, reporting, and systems
Events & Brand Activation
- Plan and deliver events, showroom activations, and launches in collaboration with internal teams
- Coordinate EU and UK events, ensuring seamless execution and strong brand presentation
- Support the preparation and presentation of marketing materials and product samples
- Be involved in the practical delivery of events where required
Skills & Experience
- Minimum 5 years’ experience in marketing and/or PR, ideally within luxury interiors, design, fashion, or a related creative industry
- Strong understanding of both PR and digital marketing channels
- Proven experience delivering integrated campaigns and brand initiatives
- Established media and/or industry contacts preferred
- Confident working with digital platforms, CMS systems, and analytics tools
- Strong written and verbal communication skills with sensitivity to tone and brand positioning
- Highly organised, detail-oriented, and visually discerning
- Familiarity with Adobe Creative Suite is a plus
Personal Attributes
- A strong appreciation for design, craftsmanship, and materiality
- Commercially aware, with an understanding of both trade and consumer audiences
- Hands-on and adaptable, comfortable balancing strategic thinking with execution
- Collaborative, proactive, and solutions-focused
- Enthusiastic about contributing to the evolution of a heritage brand
Title: Marketing And Public Relations Manager
Company: Christopher Farr Cloth Ltd
Location: London, England, United Kingdom
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