Overview
Manager Media & Retail Media BR Jobs in Rio de Janeiro, Rio de Janeiro, Brazil at The Coca-Cola Company
At The Coca-Cola Company, we believe media excellence is a key driver of brand growth and consumer connection. Our mission is simple yet powerful: refresh the world and make a difference.
We are seeking a Manager, Media & Retail Media to support the planning, execution, and day‑to‑day management of media and retail media activities across brands and campaigns.
This role is hands‑on and execution‑focused, ensuring media plans are delivered with quality, speed, and rigor across traditional, digital, and retail media channels. The ideal candidate is a strong executor with solid media fundamentals, a passion for data‑driven optimization, and the ability to collaborate effectively across teams and partners.
What You’ll Do For Us
Media Planning & Execution
- Support development and execution of integrated media plans across digital, social, ecommerce, and retail media and traditional channels.
- Coordinate with agencies to plan accordingly and ensure the plans are implemented accurately and on time.
- Support retail media activations in partnership with customers, bottlers, and commercial teams.
- Ensure alignment between media plans and brand, category, and campaign objectives.
Investment Tracking & Governance Support
- Support media investment control processes, including buying orders, budget tracking, and invoice management.
- Track planned vs. actual spend and flag risks, gaps, or optimization opportunities.
- Ensure adherence to media governance standards and processes.
Performance Monitoring & Optimization
- Monitor media performance metrics including reach, frequency, productivity, and execution quality.
Cross‑Functional Collaboration
- Partner with Brand, IMX, Analytics, and Commercial teams to support effective media execution.
- Coordinate with LATAM and Global IMX teams to support alignment with global standards.
- Support clear communication and documentation across stakeholders.
Requirements & Qualifications
- Bachelor’s degree required.
- 5–7+ years of experience in media planning, buying, or execution roles.
- Solid understanding of digital media, ecommerce, and retail media.
- Experience working with media agencies and cross‑functional teams.
- Strong analytical, organizational, and communication skills.
- Ability to manage multiple priorities in fast‑paced environments.
What We’ll Do For You
Executional Growth: Build strong expertise across media and retail media execution.
Learning & Exposure: Work closely with Senior Managers, Directors, and agency partners.
Iconic Brands: Contribute to growth of world‑class brands.
Career Development: Opportunity to grow into Senior Manager roles over time.
Purpose‑Driven Work: Be part of a company committed to responsible, high‑impact media investment.
Skills
Agency Management; Creative Strategies; Cross-Functional Teamwork; Marketing Strategies; Content Creation; Brand Marketing
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Title: Manager Media & Retail Media BR
Company: The Coca-Cola Company
Location: Rio de Janeiro, Rio de Janeiro, Brazil
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