Overview
Manager, Marketing (Vans Korea) Jobs in Seoul, South Korea at VF Corporation
ABOUT YOUR ROLE:
- We are a fast-moving team and if living Off The Wall has always been your thing, this is the perfect job for you to explore. We value teamwork and this means within the marketing team and also cross-functional teams that fall under the bigger team of Vans Korea.
- More than one brand building experience is a must. You must be able to showcase brand campaigns from development stage to how it impacted the business or brand elevation.
- With your experience, be prepared to answer the following: What is your suggestion for next brand communication message for Vans in Korea?
- You will be part of an exciting and dynamic Vans marketing team in Korea and report to Sr. Manager of marketing in Vans Korea and have team members responsible for different marketing functions.
- Your job entails two major parts, which is to (co-)lead Brand Communication and Brand Marketing in Korea
- Brand Communication requires you to define our target segments and developing an over-arching communication message that defines a clear consumer tension and the brand role to relieve that tension.
- Brand Marketing involves deducing a strategy & plan that will effectively convey the aligned communication message and be building brand equity in the best way possible.
- You must be a people person with effective communication skills, pay attention to detail, and have a great work ethic.
- Most importantly, we are looking for an authentic, down-to-earth, and someone who is going to be transparent and genuine.
YOUR RESPONSIBILITIES WILL INCLUDE:
DTP MARKETING – WHOLESALE (MAIN ROLE)
- Strategic GTM alignment and execution at wholesale & key account managements
- Work with DTP team to establish seasonal GTM strategy and prepare seasonal wholesale meeting.
- Seasonal marketing budget dedicated to each key account and monthly A&P tracking
- Lead regular meetings with key account (ABC mart, Musinsa, 29cm, Worksout) for monthly GTM plans to drive consistent channel alignment (total 24 wholesale accounts.
- Collaborate with key online WS partner musinsa.com to build unique brand experience and engage target consumers. specific focus to be placed on annual brand week consumer moment with investment from both partner and vans side.
- Identify channel demand / needs to plug in seasonal content creation strategy for key account and increase channel relevancy through tailormade content.
- Gain commitment across marketing functions to ensure channel marketing strategy and content plan are fully integrated.
- Work with key account to drive consumer-facing programs that build and sustain traffic to online / offline channel.
RETAIL MARKETING – DTC B&M (MAIN ROLE)
- Strategic GTM alignment and execution at retail
- Retail activation and in-store planning and execution as GTM alignment
- Ensure consistent connectivity of marketing activation – product assortment – in store execution.
- Create integrated consumer journey: assure seamless consumer experience around primary and secondary product stories, where consumer experiences the same message across in-store and online channels.
- Develop GWP in collaboration with APAC and establish GWP local plan.
- Work with retail team and create special promotion, event, and gwp to drive sales.
- Review APAC creative team and brand communication team to develop local retail asset.
- Store opening project support through retail activation and promotion
- Budget plan and monthly A&P tracking
BRAND COMMUNICATION & GTM ALIGNMENT (SUPPORTING ROLE to Sr. Manager)
- Local Asset Creation – Support in local creation on a need basis
- Be part of Vans’ new and structured GTM process, to support Korea’s Marketing Lead to develop a local GTM story that is consistent with global Vans story and still tailored to be resonant with the local market.
- – Must have strong understanding of brand in general and also Vans, which will translate into understanding global GTM priorities.
- – Must be able to define the core target, local target, consumption target, and our potential target group – this should enable us to develop a locally resonating GTM story.
- Be knowledgeable about the fashion category in general and specifically the sneaker category that Vans is in.
- Must have insight to how the category has moved in the past and what the key drivers for the category will be in the futures.
- Must be able to define what products have worked in the past for Vans and will work in the future, to forecast consumer trend and marry that with brand priorities for sharp product-driven marketing stories.
- Be curious and sensitive about brands in general, trends, and consumer insights
- Should have general curiosity towards brands and their initiatives. Be curious about how and why a brand acts a certain way to achieve what kind of a goal.
- Be sensitive about trends – Have an opinion about how trends have gone or comeback, be able to relate it to the category that Vans is in to have a sharp insight to how we can leverage trends in a smart way.
- Listen and observe the consumers – Ask “Why?” on consumer behavior and spending patterns. Be able to apply that to the Vans’ consumer base to hone our current target consumer and how we can be more appealing to the target.
WHAT WE WILL BE LOOKING FOR IN YOU:
- Education: University degree or equivalent through experience in a relevant field
- A deep understanding of the Vans brand, the action sport industry and street culture
- Language skills: Preferably fluent in Korean and English
- Ensure good level of engagement with team, provide timely and appropriate guidance to team, supporting talent development and continuous learning
- Collaborate with various stakeholders, with proven effective internal & external communications
- Excellent writing, interpretation and communication skills
- Experience in working in multicultural teams.
- Excellent ability to work to tight deadlines.
- Excellent attention to detail.
- Enthusiastic, pro-active and can handle stress and take initiative.
- Proven project management experience.
Title: Manager, Marketing (Vans Korea)
Company: VF Corporation
Location: Seoul, South Korea
Category:
