Overview
Manager – Brand Content Ops ( Alps Goodness) Jobs in Mumbai Metropolitan Region at Purplle.com
Job Description: Manager – Brand Content Ops (Alps Goodness)
(Performance Creative & Asset Engine)
Role summary
You will run thecontent operations enginethat ensures the brand and its product lines arenever short of high-quality, high-performing marketing assets. This role owns the end-to-end system forplanning, producing, repurposing, editing, storing, and deployingcontent forperformance and digital marketingacross products and geographies—whether the source isinfluencer content turned into ads, brand shoots, agency outputs, or AI-generated creatives.
In short: you ensure we always havethe right assets, in the right formats, at the right quality bar, at the right speed.
Reporting & org context
- Reports to:Brand Head / Senior Brand Manager (Brand Pod Lead)
- Works closely with:Brand Managers (product-line owners), Influencer Marketing team, Performance Marketing, GLAMRS creatives/designers, external agencies/production partners, editors, photographers/videographers, AI creators, and DAM stakeholders.
What you will own
- Always-on Creative Inventory (Asset Stock)
- Build and maintain a rollingasset pipelinefor each hero SKU and priority geography.
- Ensure “never out of stock” availability of ad-ready assets across:
- Meta / YouTube / Google formats
- Hooks, UGC, demos, testimonials, problem-solution, ingredient proof, routines
- Static, motion, short-form, long-form cutdowns
- Maintain a clear view of what’s live, what’s working, what’s fatigued, and what needs replenishment.
- Performance Creative Production & Repurposing
- Convert influencer videos into performance-ready creatives: select winners, brief edits, create multiple cutdowns, test hooks/thumbnails/captions/CTAs.
- Plan and execute non-influencer shoots when required (product demos, ingredient story, brand films, before/after frameworks, expert-led content).
- Own the workflow to generate content viaAIwhere appropriate (iterations at speed while keeping brand/claim safety intact).
- Creative Ops: Systems, Process, and Execution
- Run the content ops cadence: weekly/monthly plans, briefs, production calendars, prioritization, approvals, and delivery tracking.
- Create a structured briefing system for:
- Product-specific claims and RTBs
- Target cohorts and funnel stage
- Geo-specific nuance and language needs
- Channel placements and specs
- Build SLAs for stakeholders (brand managers, performance marketing, agencies/editors) and ensure predictable delivery.
- Digital Asset Management (DAM) & Content Library
- Own the brand’sasset library: storage, tagging, version control, easy retrieval, and reuse.
- Ensure assets are archived with correct metadata:
- SKU, claim, concept, funnel stage, creator/source, date, platform specs, rights usage
- Maintainsingle source of truthfor what can be used where (including rights and expiry tracking).
- Agency & Partner Management
- Manage a bench of editors, studios, agencies, freelancers, and creators for quick turnaround.
- Own budgets allocated for shoots/edits/tools; drive efficiency without quality compromise.
- Ensure external partners work to a consistent quality bar, file hygiene, and timelines.
- Cross-functional alignment
- Align with Brand Managers on product priorities (hero SKUs vs new launches), claims/RTBs, and geo expansion plans.
- Align with Influencer Marketing team to systematically capture and reuse influencer outputs.
- Align with Performance Marketing to translate learnings (winning hooks/angles) back into the content pipeline.
Key outputs / deliverables
- Monthly/weekly creative production plan by SKU + geography + funnel stage
- Complete set of ad-ready assets delivered per sprint (with cutdowns + variations)
- Up-to-date asset library (DAM) with correct tagging/versioning
- Performance creative learning loop (what worked, what didn’t, what’s next)
- Partner roster + rate cards + turnaround SLAs
Success metrics (KPIs)
- Asset availability:zero “creative stock-outs” for hero SKUs / priority geos
- Speed:average turnaround time from brief → first delivery; iteration speed post-performance feedback
- Quality bar:pass rate on first submission; reduction in rework due to spec/brand/claim issues
- Performance enablement:share of spend supported by fresh creatives; creative refresh cadence; reduction in creative fatigue incidents
- Efficiency:cost per usable asset / per edit; partner productivity; utilization of repurposed content vs new shoots
- Library health:% assets correctly tagged, searchable retrieval time, rights/compliance adherence
What “great” looks like
- Brand teams never say “we don’t have assets” or “we’re blocked on creative.”
- Winning angles are scaled fast, and fatigue is anticipated before it hits performance.
- The system runs like a newsroom + production studio: high velocity, high standards, low chaos.
- Assets are easy to find, reuse, and adapt across SKUs and geographies.
Skills & Capabilities
- Strong understanding ofperformance marketing creative(Meta/YouTube/Google): hooks, formats, thumb-stopping patterns, iteration loops.
- Excellentproduction + creative opscapability: briefing, scheduling, tracking, vendor management, approvals.
- Ability to judge content quality: storytelling, pacing, editing patterns, visual clarity, claim safety.
- Hands-on comfort with tools/workflows (not necessarily editing yourself, but can direct edits well):
- Creative spec management, DAM systems, spreadsheets/notion trackers, review tools, basic AI creative tools.
- Strong stakeholder management: can work with Brand Managers, performance teams, creators, and agencies without bottlenecks.
Experience (indicative)
- 5–8 years in content operations, performance creative production, digital content studios, or growth creative roles (consumer brands preferred).
- Prior experience runninga high-volume creative pipelinewith multiple stakeholders and external partners is a strong plus.
Working style
- High ownership, high urgency, high taste.
- Structured operator who thrives in a fast-moving environment.
- Clear communicator who can enforce process without slowing down execution.
Title: Manager – Brand Content Ops ( Alps Goodness)
Company: Purplle.com
Location: Mumbai Metropolitan Region
Category:
