Overview
Manager, Brand and Communications Jobs in Phnom Penh, Cambodia at PassApp Technologies
Responsibilities
+ Brand & Communication Planning & Execution:
- Plan, develop, and execute go-to-market (GTM) communication strategies for key campaigns targeting both passengers and drivers.
- Align closely with campaign, growth, and CVM teams to ensure cohesive execution across online and offline channels.
- Own the messaging framework and creative direction for all brand initiatives to ensure consistency and relevance for both user segments.
- Lead brand storytelling through impactful copywriting.
- Collaborate with agencies, production teams, KOLs/influencers, media partners, and press to produce and deliver high-quality brand content.
- Lead the planning and execution of CSR campaigns that align with the company’s values and community impact goals.
- Propose and manage communication budgets, ensuring effective allocation by audience and platform.
+ Campaign Monitoring & Optimization:
- Stay up to date with market trends, user behavior, and competitor strategies in local and global markets.
- Track and analyze the performance of GTM campaigns and content across all channels, segmented by passenger and driver audiences.
- Continuously optimize content and messaging strategies based on data insights and campaign feedback.
- Build and maintain a scalable library of high-performing content assets for digital and offline reuse.
+ Reporting & Competitive Analysis:
- Create and present weekly and monthly reports on campaign and content performance by user group.
- Conduct competitive benchmarking of brand messaging, content tone, and communication strategy.
- Provide data-driven insights and strategic recommendations to improve brand positioning and campaign effectiveness.
+ Team Performance & Workflow Optimization:
- Define and monitor KPIs for branding and communication team members focusing on engagement, content quality, and conversion.
- Provide ongoing coaching, feedback, and training to enhance team performance.
- Optimize workflow processes to ensure effective collaboration across campaign, growth, CVM, creative, and operations teams.
- Design and maintain reporting templates and performance dashboards for transparency and progress tracking.
Qualifications
- Bachelor's degree in marketing, communication, business or related field.
- 5+ years of experience in a management role, lead team, project management, marketing, branding coordination or related roles is preferred.
- Solid understanding of digital and offline media channels, including influencer/KOL management.
- Strong communication, organizational, and multitasking skills, and attention to detail.
- Familiarity with project management tools, marketing research websites (e.g., clickup, google dashboard).
Title: Manager, Brand and Communications
Company: PassApp Technologies
Location: Phnom Penh, Cambodia
Category:
