Overview
KOL Supervisor /Content strategy Jobs in West Jakarta, Jakarta, Indonesia at 世纪美尚（广州）化妆品有限公司
Company Description
Founded in January 2018, Shiji Meishang (Guangzhou) Cosmetics Co., Ltd. is dedicated to becoming a world-class cosmetics group. Utilizing a multi-brand matrix strategy, the company benefits from a strong group competitive advantage, with popular brands such as "Colorkey" and Taiwan's medical beauty skincare brand "Lab101". The founder, Cici Li, brings over 19 years of industry experience, having previously achieved significant growth at Carslan Group. The company has received substantial investments from Sequoia Capital and a well-known company. With strong R&D capabilities and a focus on capturing fashion trends, Shiji Meishang aims to achieve rapid growth and establish a robust market presence worldwide.
Job Purpose:
Responsible for planning, executing, and managing influencer (KOL/KOC) campaigns to enhance brand awareness, engagement, and conversion across social media platforms such as TikTok, Instagram, and Shopee Live.
Key Responsibilities:
- KOL Strategy & Planning
- Develop and implement influencer marketing strategies aligned with brand goals and campaign objectives.
- Identify suitable KOLs/KOCs based on brand positioning, content style, and audience demographics.
- Influencer Relationship Management
- Build and maintain strong relationships with local influencers, agencies, and content creators.
- Negotiate collaboration terms, deliverables, and fees to ensure cost efficiency.
- Campaign Execution
- Manage end-to-end influencer campaigns — from briefing, content review, and posting schedule to performance tracking.
- Coordinate with the creative and e-commerce teams to ensure consistent messaging across platforms.
- Performance Analysis
- Track, analyze, and report influencer campaign results (reach, engagement, sales contribution, ROI).
- Provide insights and recommendations for future optimization.
- Content Collaboration
- Work closely with the video production and creative teams to produce high-quality content for social media and live streaming.
- Support the development of KOL-led livestreams and TikTok Shop activations.
- Market Insights
- Stay updated on influencer trends, competitors’ KOL strategies, and platform algorithm changes.
Requirements:
- Bachelor’s degree in Marketing, Communication, or related field.
- Minimum 1–2 years of experience in influencer marketing, preferably in beauty/FMCG/e-commerce.
- Strong network with local influencers and agencies is a plus.
- Excellent communication and negotiation skills.
- Data-driven mindset with basic knowledge of performance tracking tools.
- Fluent in English and Bahasa Indonesia (Chinese is a plus).
Title: KOL Supervisor /Content strategy
Company: 世纪美尚（广州）化妆品有限公司
Location: West Jakarta, Jakarta, Indonesia
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