Overview
Influencer Marketing Lead Jobs in Mumbai, Maharashtra, India at SoCheers
Experience: 7 – 10 years
Who are you?
- You play a leadership role in shaping the agency’s influencer marketing capability.
- You bring together strategy, creator partnerships, campaign excellence, and team leadership to ensure influencer marketing consistently delivers both creative impact and business value.
- You operate across multiple brands and teams, guiding campaign thinking while building a strong outreach function that is culturally sharp, operationally efficient, and respected within the creator ecosystem.
- This role requires someone who can lead people, strengthen systems, and build meaningful creator collaborations that elevate the agency’s work.
What will you do?
- Lead influencer strategy across multiple brands and campaign mandates.
- Develop influencer-led campaign approaches that extend beyond paid collaborations into deeper creator partnerships and storytelling formats.
- Guide the outreach team in creator selection, negotiations, campaign planning, and execution.
- Build and maintain strong relationships with creators, talent managers, and creator networks.
- Ensure influencer marketing is integrated seamlessly with broader campaign strategies across creative, media, and brand teams.
- Mentor and develop Outreach Managers and their teams, strengthening leadership capability within the function.
- Strengthen internal processes including creator databases, campaign frameworks, outreach systems, and reporting structures.
- Identify new opportunities for creator partnerships, ambassador programs, and influencer-led brand initiatives.
- Collaborate with business and brand leads to support campaign pitches, proposals, and integrated ideas involving creators.
- Ensure campaigns consistently maintain high standards of creativity, cultural relevance, and operational discipline.
Title: Influencer Marketing Lead
Company: SoCheers
Location: Mumbai, Maharashtra, India
Category:
