Overview
Head Social Media Jobs in Mumbai, Maharashtra, India at Della Resorts and Adventure
Job Description
Position: Head Social Media
Location: Dadar, Mumbai
Working Days: Six days a week
Company: Della Townships
Role Overview
Della Townships is looking for a dynamic and creative Social Media Head with proven experience working with luxury brands. The ideal candidate will be responsible for developing and executing social media strategies that enhance brand positioning, drive engagement, and build a strong digital presence aligned with the luxury lifestyle segment.
Key Responsibilities
- Develop and implement a comprehensive social media strategy aligned with the brand vision and marketing goals of Della Townships.
- Manage and oversee all social media platforms including Instagram, LinkedIn, Facebook, YouTube, and emerging platforms relevant to luxury audiences.
- Create, curate, and manage high-quality content that reflects the luxury positioning and premium lifestyle experience of the brand.
- Plan and execute social media campaigns, launches, and promotions for township developments and brand initiatives.
- Work closely with creative teams, marketing, design, and external agencies to produce visually compelling and engaging content.
- Monitor social media trends, competitor activity, and luxury market insights to keep the brand relevant and aspirational.
- Track and analyze social media performance metrics, engagement rates, and campaign ROI; prepare regular reports and recommendations.
- Manage influencer collaborations, partnerships, and digital brand ambassadors aligned with luxury brand values.
- Ensure consistent brand voice, tone, and visual identity across all digital platforms.
- Build and nurture online communities while maintaining high standards of brand reputation management.
Requirements
Job Expectations:
- Strong understanding of luxury consumer behavior and premium brand storytelling.
- Proven track record of creating high-impact social media campaigns and growing brand engagement.
- Expertise in social media analytics tools, content planning, and digital marketing trends.
- Excellent communication, creative thinking, and strategic planning skills.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Preferred Profile
- Experience handling luxury real estate, luxury hospitality, lifestyle, or premium brands.
- Strong network with influencers, digital creators, and luxury media platforms.
- A keen eye for aesthetics, storytelling, and premium content creation.
Minimum Qualification
Bachelor’s degree in Marketing, Communications, Media, or a related field.
Minimum Job Experience
8–12 years of experience in social media management, preferably with luxury brands, hospitality, real estate, or lifestyle sectors.
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Title: Head Social Media
Company: Della Resorts and Adventure
Location: Mumbai, Maharashtra, India
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