Overview
Head – Product & Growth Jobs in Mumbai, Maharashtra, India at Zepcruit
This role is for one of Zepcruit's clients.
Role Purpose:
Own the success of the Super App by driving product vision, user experience, and growth loops.
The role ensures the app is not built as disconnected features, but as a habit-forming entertainment operating system that lives with the user daily.
Key Responsibilities
- Product Strategy & Ownership:
-Define and own the overall product vision and long-term roadmap for the Super App.
-Deeply understand and evolve all product components:
-Translate business goals into clear product requirements and priorities.
-Decide what to build, what not to build, and when — avoiding feature sprawl.
-Ensure product decisions align with brand positioning: “Entertainment that lives with you.”
- Product Design, UX & Functionality Understanding:
Possess strong working knowledge of:
-UX principles
-Information architecture
-User journeys and behavioural design
Work closely with UI/UX designers to ensure:
-The product is intuitive, simple, and habit-forming
-Audio-first and hyperlocal experiences are respected
-Own the end-to-end user experience, from first install to long-term retention.
-Continuously improve product flows based on user feedback, usage data and drop-offs and friction points
- Technology & Platform Understanding:
-Work closely with Tech Lead and platform partners
-Own feature feasibility discussions, timelines, and dependencies.
-Ensure smooth integration of AI voice tools, AI video pipelines, Analytics, attribution, and tracking tools
- Growth Strategy & Platform Scaling:
Own the growth strategy across the full funnel:
-Acquisition → Activation → Retention → Monetisation
-Define and track core growth metrics:
-DAUs / MAUs
-Retention
-Time spent / minutes consumed
-CPI, CAC, LTV
-Work closely with Paid Marketing, SEO, and Creative teams to scale acquisition efficiently
- Analytics, Insights & Decision Making:
-Establish a data-driven culture across product and growth.
-Define dashboards and weekly review mechanisms covering:
-Product usage
-Content performance
-Promo effectiveness
-User cohorts
-Turn analytics into clear actions and decisions, not just reports.
- Cross-Functional Leadership & Execution:
-Act as the single point of coordination between Content, Tech, Design, Growth / Marketing.
-Drive clarity on priorities, timelines, and success metrics.
Ideal Profile:
- 10–15+ years of experience in Product, Growth, or Digital Platforms
- Strong exposure to consumer tech, media, OTT, audio/video, or content platforms
- Hands-on understanding of:
- Product management frameworks
- UX and user behaviour
- Technology platforms
- Performance marketing & analytics
- Proven experience scaling platforms with meaningful DAUs/MAUs
- Comfortable operating in early-stage, ambiguous environments
- Strategic thinker with strong execution capability
Title: Head – Product & Growth
Company: Zepcruit
Location: Mumbai, Maharashtra, India
Category:
