Overview

Head of Strategic Planning & Influencer Marketing Jobs in Bangkok Metropolitan Area at Ascend Group

Key Responsibilities :


Strategic Plannin

  • gLead the development of integrated influencer marketing strategies aligned with clients' business objectives
  • .Translate market trends, consumer insights, and social media data into strategic recommendations
  • .Build end-to-end campaign strategies across multiple digital platforms
  • .Develop annual, quarterly, and campaign-based strategic roadmaps
  • .Collaborate with Creative, Media, Performance Marketing, and Client Service teams to deliver integrated solutions
  • .Identify emerging trends across influencer marketing, social commerce, creator economy, and digital platforms

.Influencer Marketing Leadershi

  • pDevelop scalable influencer marketing frameworks and best practices
  • .Design influencer strategies across awareness, consideration, engagement, conversion, and advocacy objectives
  • .Oversee influencer selection methodology based on audience fit, brand alignment, engagement quality, and campaign goals
  • .Work closely with influencer management teams to maximize campaign performance
  • .Ensure campaigns deliver measurable ROI and business impact

.Business Development & Client Strateg

  • yLead strategic consultation for key clients and high-value pitches
  • .Present strategic recommendations confidently to senior stakeholders
  • .Support proposal development and new business opportunities
  • .Build long-term relationships with clients by acting as a trusted strategic advisor

.Team Leadershi

  • pLead and mentor the Strategic Planning and Influencer Strategy team
  • .Foster a culture of innovation, collaboration, and continuous learning
  • .Establish planning standards, processes, and quality control
  • .Coach team members on strategic thinking, presentation skills, and client management

.Data & Performance Analysi

  • sAnalyze campaign performance and provide actionable insights
  • .Utilize social listening, audience insights, and influencer analytics tools
  • .Develop post-campaign reports with strategic recommendations
  • .Continuously optimize campaign effectiveness through data-driven decision making

.
Qualifications

  • :
    Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or related fiel
  • ds.7–10+ years of experience in Strategic Planning, Brand Strategy, Digital Marketing, or Influencer Marketi
  • ng.Minimum 3–5 years in a leadership role managing strategic planning tea
  • ms.Strong experience from Media Agency, Creative Agency, Digital Agency, Social Agency, or Influencer Agen
  • cy.Proven experience developing integrated influencer marketing campaigns for leading bran
  • ds.Strong understanding
  • of:Influencer Market
  • ingSocial Media Strat
  • egyConsumer Insig
  • htsDigital Me
  • diaCreator Econ
  • omySocial Comme
  • rceExperience pitching strategic recommendations to C-level executiv
  • es.Excellent presentation, storytelling, and communication skil
  • ls.Strong analytical mindset with the ability to interpret campaign da
  • ta.Experience working with influencer analytics and social listening platforms is highly preferr

ed.

Title: Head of Strategic Planning & Influencer Marketing

Company: Ascend Group

Location: Bangkok Metropolitan Area

Category:

 

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