Overview

Head of Social Storytelling Jobs in London, England, United Kingdom at Beauty Pie

Job Description

Beauty Pie is looking for a Head of Social Storytelling. Reporting into the Creative Director, you will be a key creative force in bringing Beauty Pie's editorial vision to life across social platforms – amplifying a distinct point of view and storytelling language that stands out in a crowded market where all the competitors look, sound, and feel the same.

Note, this is not a traditional social role focused on trend replication or generic beauty content. We're not building a beauty brand's social presence; we're building a modern media brand that happens to sell the world's best beauty products.

Sitting at the intersection of brand, creativity, culture and commerce – you will translate editorial direction into social-native storytelling that positions Beauty Pie as the smartest, most culturally fluent voice in beauty. You will be energised and excited by a conversion metric as they are by a great creative concept.

Creative vision without commercial instinct won't cut it here, and vice versa.

What We're Looking For

  • Significant experience leading social storytelling, editorial content or social creative strategy – ideally within a brand, publisher, media company or culturally relevant startup that thinks beyond category norms
  • A genuine media brand mentality: you understand that great social content earns attention the same way great editorial does – through relevance, originality and point of view
  • Deep fluency in social platforms, formats, creator culture and audience behaviours
  • Exceptional editorial instincts and storytelling ability, particularly within visual and short-form video environments
  • Proven ability to amplify a brand's existing creative direction, not just generate ideas in isolation – you know how to serve a vision while elevating it
  • The commercial instinct to ensure creative work drives real business outcomes – you speak the language of brand and the language of growth
  • Experience briefing, scripting, storyboarding and overseeing social-first video production
  • Confidence using performance insights and analytics to inform creative decisions and make the case for strategic pivots
  • Excellent communication and stakeholder management skills
  • Highly collaborative, ambitious and entrepreneurial mindset
  • Strong organisational skills in a fast-moving, multi-project environment

What You'll Do

Social Strategy & Editorial Amplification

  • Champion and amplify Beauty Pie's editorial direction across all major platforms – Instagram, TikTok, YouTube, LinkedIn and emerging channels – ensuring the brand's point of view lands with clarity and cultural credibility
  • Translate the brand’s editorial vision into a distinctive, platform-native social identity: one that feels more like a media brand than a beauty brand
  • Develop recurring content franchises, storytelling formats and editorial systems designed to build habitual engagement and long-term audience loyalty
  • Think like an editor and a commercial strategist simultaneously – ensuring every content decision pulls weight against both brand-building and business objectives
  • Own social planning, programming, publishing and performance analysis across channels
  • Lead the social sign-off process from concept through to execution, maintaining the integrity of the editorial direction at every stage

Creative Development & Content

  • Conceptualise and oversee social-first content that challenges category conventions – no gratuitous flat-lays, no aspirational voids, no content that looks like every other beauty brand on your feed
  • Develop platform-native ideas across short-form video, editorial storytelling, founder content, behind-the-scenes formats, reactive content and cultural commentary – the full toolkit of a modern media company
  • Collaborate closely with the Creative Studio to brief, shape and refine social content from idea through to delivery, always in service of the wider editorial direction
  • Translate brand campaigns and product launches into compelling social narratives – not campaign adaptations, but stories that earn attention in their own right
  • Ensure all content is optimised for platform behaviour, pacing, audience attention and commercial impact

Performance & Growth

  • Analyse social performance, audience behaviour and engagement trends to continuously sharpen both creative output and commercial results
  • Turn data into editorial and strategic recommendations that genuinely move the needle – not just vanity metrics
  • Present regular reporting, learnings and strategic recommendations to senior stakeholders with confidence and clarity
  • Build scalable social processes, workflows and content systems as the function grows

Community & Audience Engagement

  • Lead and mentor the Community Engagement Assistant, ensuring community management feels thoughtful, proactive and editorially consistent
  • Oversee day-to-day community engagement across all social platforms, ensuring timely, intelligent and on-brand interaction with members and audiences
  • Build genuine audience affinity and brand advocacy by fostering a highly engaged, culturally aware and conversation-led community
  • Collaborate with the Member Happiness team to ensure seamless handling of customer queries raised through social; translate community insights into actionable recommendations
  • Support the development of community-led content initiatives including UGC, creator amplification, live conversations and reactive storytelling

What You'll Get In Return

  • Hybrid working with 3 days in the office in central London
  • Free membership to Beauty Pie+ and additional percentage off our products
  • Pieshares – all employees receive stock options
  • 25 days holiday & your birthday off
  • Flexible bank holidays
  • Equal leave for all new parents regardless of gender or personal circumstances

Health & Wellbeing

  • Private Medical Insurance
  • Menopause support
  • £2,500 / $2,500 to spend on your fertility journey after 2 years of service
  • 10 therapy sessions through AXA PPP
  • Access to mental health support through Spill

Apply now for a chance to be part of an inspirational, international and talented team. Beauty Pie is an equal opportunity employer.

The company will not unlawfully discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, pregnancy or trade union membership.

Title: Head of Social Storytelling

Company: Beauty Pie

Location: London, England, United Kingdom

Category:

 

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