Overview
Head of Social Media Jobs in San Ġiljan, Saint Julian’s, Malta at Jobs It Is
Our client, a digital advertising, SEO & Affiliate Marketing agency for the iGaming industry, has reached out to us for assistance in the search for a Head of Social Media.
Responsibilities:
- Develop and implement a comprehensive social media strategy across all relevant platforms, ensuring brand consistency, message amplification and customer acquisition.
- Manage a mix of traditional social channels and external agencies, while deploying non-standard growth tactics to ensure our brand stays visible in challenging digital landscapes.
- Lead, mentor, and grow a team of social media specialists, fostering a collaborative and high-performing environment.
- Manage and effectively coordinate efforts with external agencies and third parties.
- Oversee content creation and curation for all social media channels, ensuring high-quality, engaging, and relevant content.
- Monitor social media trends, tools, and applications, and actively test and implement new strategies and tactics to optimise performance.
- Analyse social media data and metrics to track performance, identify insights, and report on key KPIs to stakeholders.
- Manage social media budget and allocate resources effectively to maximise ROI.
- Collaborate cross-functionally with marketing, branding, CRM, and product teams to integrate social media into broader campaigns and initiatives.
- Develop and implement social media listening strategies to monitor brand sentiment, identify emerging trends.
- Stay up-to-date with industry best practices, competitive activities, and regulatory changes in the social media space.
- Manage and cultivate relationships with social media influencers and partners to extend brand reach and engagement.
- Drive aggressive market penetration by developing and deploying proprietary, boundary-pushing growth strategies that operate beyond the scope of traditional social media playbooks.
Requirements:
- Minimum of 5 years of experience in social media marketing, with at least 2 years in a leadership role.
- Proven track record of developing and executing successful social media strategies that drive engagement as well as commercial impact
- Experience in navigating challenging and regulatory social media environments, including risk-mitigation strategies for digital assets, utilizing decentralized account architectures to maintain operational continuity in high-attrition environments.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Exceptional leadership and team management skills, as well as agency / external resource management.
- Creativity and a keen eye for engaging content.
- Strategic thinking and ability to connect social media efforts to business goals.
- Adaptability and willingness to embrace new technologies and trends.
- Strong interpersonal skills and ability to collaborate effectively with diverse teams.
- Extensive experience with various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube) in various international markets.
- Experience in content creation, community management, and paid social media advertising.
- Familiarity with social media analytics, reporting, and A/B testing.
- Ability to communicate strategy to senior management, and advocate for needs of team and function
Title: Head of Social Media
Company: Jobs It Is
Location: San Ġiljan, Saint Julian’s, Malta
Category:
