Overview

Head of Social – IM8 Jobs in Hong Kong, Hong Kong SAR at Prenetics

Prenetics (NASDAQ: PRE) is a leading health sciences company with a focus on consumer health. The company went public on NASDAQ in 2022 and continues to pioneer innovative solutions in consumer health.

IM8 is our newest venture, a next-generation health and wellness brand co-founded with global icon David Beckham. Launched in 2024, IM8 has become one of the fastest-growing supplement brands in the world within just six months. Our flagship product, Daily Ultimate Essentials, delivers 92 clinically dosed nutrients in a single daily serving — trusted by 470,000+ customers and backed by a 12-week randomised, controlled clinical trial.

Position Overview

Own organic social media across every channel for IM8, the premium health and wellness brand co-founded with David Beckham. You'll drive platform strategy, content velocity, community growth, and ambassador-driven social activation across all markets (US, UK, HK, APAC). Reports into the CMO.

Key Responsibilities

  • Social Strategy & Channel Ownership
  • Own end-to-end organic social strategy across Instagram, TikTok, YouTube Shorts, X, LinkedIn, and emerging platforms
  • Define channel-level KPIs: follower growth, engagement rate, share of voice, community sentiment, and attributed revenue where measurable
  • Build the rolling 90-day social content calendar across all brand pillars
  • Set the platform playbook — what wins on each channel, what we deprioritize, and when to test new formats
  • Own global social presence and localized adaptations for the US, UK, HK, and APAC markets
  • Content Production & Velocity
  • Build a social-first content engine that ships daily across all priority platforms
  • Direct short-form video output with the Video Editor and Creative Strategist
  • Repurpose long-form and ambassador content into platform-native social assets
  • Own the hook-to-CTA framework and brand voice on every post
  • Lead trend-jacking, reactive content, and cultural moments with a 24-hour response window
  • Community & Audience Growth
  • Build an always-on community management program across all channels
  • Set response-time, tone, and escalation SLAs for DMs, comments, and mentions
  • Drive follower-to-customer conversion through coordinated social and lifecycle touchpoints
  • Identify user-generated content to amplify and bring into paid and organic rotations
  • Hire, manage, and coach community and social managers as the team scales
  • Ambassador & Talent Social Integration
  • Partner with the Ambassador & Partnerships Manager to integrate Beckham, Sabalenka, Bearman, and wider ambassador content into brand social
  • Own the publishing cadence and framing of ambassador content on brand-owned channels
  • Brief ambassadors on social-native content requirements and hooks
  • Coordinate tentpole launches and campaign moments across ambassador and brand channels
  • Performance, Reporting & Commercial Impact
  • Own weekly and monthly social performance reporting
  • Partner with Performance Marketing to identify organic-to-paid content opportunities and feed the paid social pipeline
  • Track social's contribution to brand CAC, LTV, and aided/unaided brand awareness
  • Evolve reporting frameworks, dashboards, and the social tech stack as needs change
  • AI Integration & Operations
  • Embed AI across every stage of the social workflow: ideation, scripting, caption drafting, trend detection, comment triage, reporting
  • Evaluate and adopt new AI tooling continuously — social listening AI, video AI, image AI, agentic workflows
  • Build scalable SOPs and prompt libraries that let a small team ship content at 10x the usual velocity
  • Set the standard for AI-native social operations across the marketing team

Requirements

  • 6+ years in social media with at least 2+ years leading a social function at a DTC, consumer, or creator-led brand
  • Proven track record growing branded social accounts — able to point to follower growth, engagement lift, and commercial impact personally driven
  • Deep platform fluency on TikTok and Instagram; strong command of YouTube Shorts and X
  • Hands-on content producer — not just a strategist; comfortable writing hooks, briefing shoots, and cutting a vertical video
  • Experience integrating talent, athletes, or celebrity ambassadors into brand social
  • Strong command of social analytics (native platform analytics, Sprout / Dash Hudson / Emplifi class tools, UTM hygiene)
  • Excellent creative judgment — can look at a draft post and tell you in 10 seconds whether it will work

Preferred

  • Health, wellness, premium supplements, beauty, or athletic performance category exposure
  • Direct experience with TikTok Shop, Instagram Shopping, or YouTube commerce
  • Experience building or working within a creator-led brand
  • Exposure to AI video generation (Sora, Runway, Kling) and AI-assisted editing workflows
  • Experience running live shopping, creator livestreams, or event-driven social moments
  • Multi-market social leadership across US, UK, and APAC

You Must Be AI-Native

Active, fluent daily AI tool usage is mandatory, not optional. We expect you to be embedding AI into every workflow you touch on day one.

Beat Claude Challenge

Shortlisted candidates complete a role-specific assignment, scored against a baseline we generate using Claude — same data, blind review. To advance, your thinking needs to be better than what the best AI produces. Ties don't advance.

Join us to make a huge impact as we revolutionize healthcare. The thing we most value is working with talented, growth-minded people, who don’t hesitate to jump into creative problem solving. We don’t believe in up or out, we don’t believe in rest and vest. We want to give you the opportunity to grow with us. Neither your career nor Prenetics is a sprint — they’re both marathons.

In our hiring process, we look at building a team with three essential factors: adaptability, ability and passion. We’ve discovered the greatest achievements come from the right people working collaboratively towards a shared goal. As Prenetics and our vision continues to grow, you’ll have the opportunity to constantly change and evolve with us.

Title: Head of Social – IM8

Company: Prenetics

Location: Hong Kong, Hong Kong SAR

Category:

 

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