Overview
Head of Social and Content Strategy Jobs in St Leonards, New South Wales, Australia at Fortem Media
FORTEM MEDIA
Head of Social & Content Strategy
Overview
Fortem is a culture-first creative studio helping brands outpace competitors, outsmart culture shifts
and outperform expectations. We craft ideas with cultural voltage and commercial bite. Work that
earns attention, builds relevance and drives real world impact.
We are now hiring a Head of Social & Content Strategy to lead our social practice and carry the
strategic engine behind our work.
This is a senior leadership role with a dual mandate: own the social function end to end and bring
genuine strategic depth (cultural intelligence, brand thinking, creative direction) that elevates every
client we work with. You will lead the social team, set the standard for what great looks like and
ensure Fortem clients are always ahead of culture, not chasing it.
You will work directly with the Founder, Creatives, Client Partnerships and Business Development
teams to shape ideas, sharpen perspectives and help unlock the next era of Fortem growth.
If you are culturally obsessed, strategically rigorous, platform native and creatively fearless, and if
you want to lead not just execute,you will thrive here.
The Role
You will own two things simultaneously: a high performing social practice and Fortem strategic
thinking capability. That means leading the social team with clear standards and systems while also
driving the cultural intelligence, brand strategy and creative direction that underpins our best client
work.
This is a role for someone who wants to do the thinking and lead the doing. You will shape strategy
from the ground up, coach a team to deliver at a higher level every quarter and be the person
clients trust most when it comes to where their brand sits in culture.
Key Responsibilities
1. Lead Social Strategy & Practice
• Own the social strategy function across all client accounts, setting the standard for what
distinctive, platform native, measurable social work looks like at Fortem.
• Ensure every social strategy answers: why this brand, why this platform, why now and why a
competitor couldn't execute it.
• Build repeatable frameworks, playbooks and quality systems that consistently raise the bar
across the team.
• Set and protect the quality gate: no major work reaches a client without strategic rationale
and senior review.
2. Drive Cultural Intelligence
• Lead Fortem cultural intelligence capability, trend forecasting, cultural scans, relevance
diagnostics, audience insights and category mapping.
• Keep the team and clients plugged into what's rising, shifting and breaking in culture before
the mainstream catches up.
• Identify cultural opportunities clients can own then build the strategies to get them there first.
• Publish a regular internal social and culture pulse: platform shifts, trend analysis, best in class
examples and what it means for Fortem accounts.
3. Shape Brand & Creative Strategy
• Lead brand and content strategy for key clients — developing strategic platforms, positioning
narratives and creative territories that go beyond social.
• Write world-class creative briefs that spark thinking and give creatives something worth
building on.
• Work closely with the Creative team to ensure social ideas translate into platform native,
culturally credible, commercially effective work.
• Ensure creative output is distinctive vs. competitors: not just well made, but ownable.
4. Lead & Develop the Social Team
• Build and lead a high performing social team, coaching on strategic thinking, creative
judgement, client communication and ownership.
• Create a feedback culture that is specific, timely and anchored in what great looks like.
• Identify capability gaps and build development plans, training and shared standards that lift
the team every quarter.
• Champion a team culture of accountability, clarity and follow through.
5. Drive Performance & Measurement
• Establish measurement frameworks, KPIs and success metrics across client social programs
from the outset.
• Embed a continuous test and learn loop: hypotheses, experiments, reporting, decisions,
updated plan.
• Translate performance data into creative and strategic recommendations — not just monthly
reports.
• Ensure the team can clearly articulate the commercial impact of their work to clients.
6. Own Client Relationships at a Senior Level
• Act as the senior strategic advisor across social and cultural strategy for key clients.
• Lead workshops, strategy sprints, discovery sessions and quarterly planning.
• Ensure every client interaction ends with clear actions, owners and next steps documented
within 24 hours.
• Build trusted relationships where clients proactively seek Fortem guidance — not just
delivery.
7. Support New Business & Commercial Growth
• Partner with the Founder and New Business team on pitches, scope development and
strategic narratives that position Fortem social and strategy capability.
• Identify opportunities to expand existing client engagements into deeper strategic work.
• Contribute to the growth and commercial health of the Social practice.
Non-Negotiables
• Culturally obsessed: From mainstream moments to micro scenes and subcultures. You are
always scanning, always connected.
• Strategically rigorous: You build strategies that are distinctive and ownable, not generic
plans dressed up with insight language.
• Platform-native: You understand how social platforms actually work, algorithms, formats,
creator culture, community behaviour. Not just best practice decks.
• A leader, not just a doer: You elevate the people around you. You set standards, give
feedback and build capability, not just output.
• Commercially sharp: You understand client goals, business realities and how social strategy
connects to revenue.
• Owns the room: You present with clarity and conviction. Clients trust your thinking. Creatives
want to work with your briefs.
• Accountable: You do not need chasing. You surface risks early, communicate proactively
and follow through.
• Fast: You are comfortable working at the speed of culture and the speed of a growing studio.
Experience Required
• 6+ years in social strategy or a combined social and brand strategy role, with agency
experience essential.
• Proven track record leading a social team or social function, not just executing within one.
• Experience across social strategy (paid + organic), content strategy, brand strategy and
cultural intelligence.
• Strong creative brief writing, insight framing and strategic narrative skills.
• Experience leading clients through workshops, strategy sessions, pitches and presentations.
• A portfolio demonstrating strategic rigour, cultural relevance, platform fluency and measurable
impact.
• Experience building measurement frameworks and translating performance into strategy.
What Makes This Role Different
• You will lead both the social practice and the strategic thinking — a rare combination that
gives you real influence across the business.
• You will sit at the intersection of culture, strategy and creativity — not off to the side of it.
• You will have direct access to the Founder and genuine input into how Fortem grows.
• You will work on brands that want to be brave and lead culture, not just follow it.
• You will build something — a team, a practice, a standard — not just fill a seat.
Working at Fortem
Work perks include:
• Summer Fridays
• Monthly Move Makers, our peer to peer recognition and reward program
• Friday Feeds, our bimonthly team lunches
• Fortem Field Trips, our quarterly cultural offsites
• Wellbeing days
Title: Head of Social and Content Strategy
Company: Fortem Media
Location: St Leonards, New South Wales, Australia
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