Overview
Head of PR & Communications Jobs in Dubai, United Arab Emirates at SUMWON STUDIOS
Designation: Head of PR & Communications
Central Function: Marketing
Location: Dubai, UAE
About SUMWON STUDIOS
SUMWON STUDIOS is a global fashion group building and scaling culturally relevant brands for the next generation of consumers. With a portfolio including MISSGUIDED, SUMWON, BALR, Baby Phat, Playboy, AiiRZ, KiZN and KSTM, we operate at the intersection of fashion, content and commerce.
Headquartered in Dubai with a global footprint, our focus is on accelerating growth through digital excellence, brand storytelling and strategic partnerships, as we continue to expand our presence across international markets.
The Role
Sumwon Studios is seeking a high-impact Head of PR & Communications to define and lead how the business is positioned on a global stage.
This role sits at the centre of the organisation, responsible for shaping and amplifying:
- The corporate narrative
- The portfolio brand story
- The CEO’s external profile
This is not a traditional PR role.
It is about building a modern, strategic communications function that directly supports growth, partnerships, and long-term value creation, including a future IPO.
Key Responsibilities
Corporate PR & Narrative
- Define, evolve and own the global Sumwon Studios narrative
- Lead all press strategy, messaging and positioning
- Secure high-impact, tier-1 media coverage across business, fashion and technology
- Build and maintain strong relationships with key journalists, editors and platforms
- Own and manage major announcements (funding, partnerships, launches, milestones)
CEO & Founder Profile
- Develop and manage the CEO’s external presence and reputation
- Shape and execute thought leadership across LinkedIn, press and speaking platforms
- Identify and secure high-value opportunities (interviews, panels, features)
- Ensure consistent, credible and high-quality output aligned with business priorities
Corporate & Brand Social Channels
- Own how Sumwon Studios and its brands show up across social globally
- Define and evolve tone of voice, content pillars and channel roles (IG, TikTok, YouTube etc.)
- Set clear creative direction and guardrails to ensure consistency, quality and brand integrity
- Lead key campaign and moment planning across social, ensuring alignment with PR, partnerships and launches
- Partner closely with content, trading and marketing teams to translate brand narrative into high-performing output
- Ensure social contributes to both long-term brand equity and short-term commercial impact
Strategic Communications
- Support investor narrative development in preparation for future fundraising and IPO
- Lead sensitive and high-stakes communications when required
- Ensure consistency of messaging across:
- Brands
- Markets
- Internal stakeholders
Agency & Network Management
- Manage and optimise external PR agencies where relevant
- Build and leverage a global network across media and culture
- Prioritise quality, impact and relevance over volume
Success in This Role Looks Like
- A clear, compelling and consistent global narrative for Sumwon Studios
- Regular, high-quality tier-1 media coverage
- A credible and growing CEO profile
- Corporate social channels that are sharp, relevant and intentional
- Communications that actively support valuation, partnerships and growth
What We’re Looking For
- Proven experience leading PR and communications within a high-growth, global business
- Strong track record of securing top-tier international media coverage
- Experience working closely with a founder or CEO profile
- Deep understanding of modern media, social platforms and cultural relevance
What you’ll bring
- The ability to operate at both strategic and execution level, moving seamlessly between the two
- Strong commercial awareness, with a clear understanding of how PR supports growth and valuation
- Exceptional stakeholder management and influencing skills at executive level
- A well-established global network across media, culture and industry
- A high standard for output, with a bias towards quality and impact
- A fast-paced, ownership-driven mindset suited to an entrepreneurial environment
- Experience supporting investor communications, fundraising or IPO readiness is a strong advantage
What we'll bring
- 25 days of annual leave, increasing to 30 after your first year
- 30% employee discount across all SUMWON STUDIOS brands
- Ongoing learning and development opportunities
- Company social events
- The coolest colleagues you can find
Why Join Us?
SUMWON STUDIOS is redefining fast fashion with a forward-thinking approach. Join a creative and ambitious team, and help us build a brand that resonates.
Title: Head of PR & Communications
Company: SUMWON STUDIOS
Location: Dubai, United Arab Emirates
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