Overview
Head of Performance Creative Jobs in Cremorne, Victoria, Australia at Mighty Munch
Most performance creative roles are just media buying jobs in disguise. This is not that.
We are Mighty Munch. We make DTC pet products. We manage more than $5M in ad spend, and we recently expanded into the US market. We are growing fast, and we need someone to take the wheel on our creative strategy.
If you spend all day tweaking bids and obsessing over account structure, this is not for you.
Managing the ad account takes maybe 30 minutes a day. The algorithm does the heavy lifting now. The real lever is creative. We need a creative operator who thinks from first principles.
The Core Problem You Will Solve
The biggest failure mode for this role is not understanding why an ad works. If you look at a
winning ad and say, "It has a good hook," you will not survive here.
You need to be able to break down a performance ad to its core mechanics. Was it the pacing? The specific angle of the offer? The psychological trigger in the first three seconds? Once you figure out the mechanism, you need to be able to remake it into something entirely new.
What Your Day Looks Like
You will script ads, launch them, and analyze the data. You will not be doing this alone. You will give granular direction, like scripts and storyboards, to our in-house video editor and shooter. You will give directional guidance to our Creator Partnerships Manager, on what kind of whitelisting content
to source. You will also interact with our external creative agencies.
You will support our video shooter in creative production. This means helping hire talent and organizing shoots.
After a few weeks of getting aligned with our cofounder, you will have near-total autonomy. You will launch ads, kill the losers, and build a high-velocity testing machine.
Who You Are
We do not care if your background is agency or in-house, brand or performance. We care how your brain works.
You are a strong lateral thinker. You solve problems from first principles. You take extreme ownership of your work. You do not wait for a perfect brief or for someone to tell you what
to do.
You are comfortable with data, but you use it to inform your creative strategy, not just to report on yesterday's numbers. You know how to lead a team and get the best out of video
editors and creators.
The Setup
We are a remote first company. We prefer someone in Melbourne because being in-person sometimes is powerful. But if you are a superstar candidate living elsewhere in Australia, we want to talk to you.
You report directly to our cofounder.
Our interview process is straightforward. We will give you a live ad and ask you to dissect it and re-brief it as something new. If you can do that well, you are the person we want.
Apply now.
Title: Head of Performance Creative
Company: Mighty Munch
Location: Cremorne, Victoria, Australia
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