Overview
Head of Marketing – F&B Jobs in Riyadh, Saudi Arabia at Cenomi Retail
Role: Head of Marketing – Food & Beverage (Subway /Cinnabon /Crepeaffaire)
Location: Riyadh with some travel.
Reports to: Managing Director Food, work closely & collaboratively with Cenomi Retail Director Marketing & Host brand marketing teams.
About
uCenomi Retail is the largest vertically integrated retail and lifestyle company in the Kingdom. We are transforming the landscape of consumer retail in Saudi Arabia. We have a growing Food & Beverage business, and we have big plans for the future. A new leadership team is in place and we are on a journey to revolutionize our brands and need a strong leader to help us shape our marketing plans. We’ve recently created a brand new Cenomi Retail – Food marketing team and this role will play a crucial part in helping us make our brands even more famous through development & execution of our strategy across KSA & other potential marke
t
s
.About the
jobobThis role is responsible for leading the AFG Retail – Food business to best in class marketing communication across digital and traditional m
ed
i
a.You will be collaborating with the other teams to uncover insights that will help develop and implement marketing and branding strategies, including the roll out of new global campaigns, menus, products, platforms & ch
ann
e
ls.Your role will be to oversee and grow the Food marketing department (currently a team of 4), across marketing communication, loyalty, digital and convenience secto
r andNPD.You will be a master of understanding key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for market
ing team.You will be responsible for identifying short-term and long-term marketing activities, alongside managing budget, and resource needs, including the development and management of an annual marketing budget, expenditure spending, and return on investment on all ac
tivities.Above all, your role is to guard and develop our brands on a national and local level, to tell their story in a meaningful way to our guests and build brand advocacy among our target
audi
e
nc
e.About youYou are an experienced Head / Director of Marketing looking for a new challenge and an opportunity to advance your skills and career in a great working e
nvironment?When we meet, you will be able to show u
- s thatyou:High emotional intelligence – high levels of self-awareness, ability to adapt communication style to target audience, high emotional resilience and profession
- al maturityHigh learning agility and ability to lead in a fast changing, ambiguous environment; demonstrated ability to lead and manage
- remoteteamHave a strong creative & commercial mindset – able to disseminate information, identify trends and translate them into meaningful and creative communications that drive revenue and pr
- ofitabilityCan lead the development of our marketing plans working closely with host brand teams, management, creative, PR and digital teams to create an effective and efficient marketing strategies focused on growing audiences for our products and services & driving profitable sales &
- engagement.Manage conception, development, and implementation of marketing plans and strategies, brand activation, product concepts, and promotional activities to drive brand desire and online/off
- line sales.Have a collaborative approach that will engage the wider team and drive products and people forward for high outp
- ut success.Can present your ideas clearly, simply and with
- confidence.Have passion and accountability for delivering great outcomes
for g
u
ests.Knowled
ge and
- skillsE
- s
sentialDegree/equivalent in (i) Marketing, Advertising, - or Communications15 years + with QSR/Food companies, with at least two years spent in a Head /
- Directorof role.Excellent analytical and problem resolutio
- n skills;hands-onStrong ability to impact and influ
- ence stakeholdersDigital knowledge, includin
- g loyaltyand app.Proven ability to plan a
- nd managebudgets.Management of creative & media budge
- ts (>£5m).Aptitude in presentation a
- nd publicspeakingMust possess excellent verbal and written communication skills. (Engl
- ish &Arabic).Must possess excellent organizational and
- planningskills.Be proactive, reliable, responsible, and accurate with an att
- ention todetail.Self-motivated with a positive and professional appro
- ach to managementA leader, with strong stakeholder management skills and the ability to have open and honest conversat
ions whe
- n
needed - .
DesirableKnowledge and experience of the fo - od retail /QSR sectorExperience of working within
- a franchised businessExperience of working within an
internati
o
nal brand.
Title: Head of Marketing – F&B
Company: Cenomi Retail
Location: Riyadh, Saudi Arabia
Category:
