Overview
Head of Marketing – Fashion Jobs in Dublin, County Dublin, Ireland at Excel Recruitment
Head of Marketing Fashion
I am seeking an experienced, commercially driven Head of Marketing (Dublin) to take full ownership of marketing across a scaling, digitally led consumer fashion brand.
It is essential that this person has experience with a global sportswear, athleisure, or fashion brand – other applicants will not be considered.
This is a senior, hands-on leadership role with full accountability for brand, performance, growth and execution.
The successful candidate will lead brand growth, customer acquisition, and omnichannel marketing performance across retail, e-commerce, and wholesale channels.
This Role Suits Someone Who:
- Values autonomy, pace and ownership
- Enjoys building and improving rather than managing large structures
- Is commercially minded and pragmatic
This Role Is Not For Someone Who:
- Is used to large teams and large budgets
- Operates mainly as a brand or communications specialist
- Prefers strategy without execution responsibility
Key Responsibilities for the job of Head of Marketing:
Own marketing strategy and execution across brand, growth, and channels
- Lead the full marketing agenda across brand, growth, and channels.
- Define clear positioning for the brand competing locally and internationally, and translate strategy into day-to-day execution that drives awareness, demand, and revenue.
Lead performance and growth marketing with full accountability
- Own customer acquisition and retention across paid, owned, and earned channels (including paid social, search, email, influencers, and partnerships).
- Manage marketing budgets, agencies, and partners directly, with clear responsibility for all metrics.
Partner closely with product, retail, and commercial teams to deliver joined-up campaigns
- Work in close collaboration with product, retail, and commercial to plan and deliver integrated campaigns across e-commerce, stores, and wholesale.
- Ensure launches, promotions, and seasonal moments are aligned and executed consistently across all customer touchpoints.
Work hands-on with creative, content, and product marketing to bring ranges and launches to market
- Ensure go-to-market plans for new collections and hero products are aligned with product. From briefing and messaging to channel execution.
- Ensure each range lands clearly, credibly, and on brand.
Build and lead a high-performing, lean marketing team
- Lead, coach, and develop a small in-house team, setting clear priorities, goals, and accountability.
- Create focus in a fast-moving environment by making smart trade-offs on what to do, when, and where to invest.
Track performance closely and adjust quickly based on what is working
- Be relentlessly data-driven and action-oriented
- Continuously assess performance closely across brand and growth metrics, using insights to continuously optimise campaigns, channels, and spend.
Ideal Experience for the job of Head of Marketing:
- 4+ years marketing experience within apparel, lifestyle or similar categories
- Experience leading marketing within a scaling DTC or digital consumer brand
- Proven management of small teams, freelancers and agencies
- Strong hands-on experience in performance and growth marketing
- Experience operating in lean, fast-paced environments with tight budgets
- Comfortable owning decisions and staying close to execution
- Strong collaboration with product and commercial teams
Package:
€100,000 – €130,000 reflective of experience + Bonus + Pension + Healthcare
Should you be interested in this Head of Marketing job please apply.
Title: Head of Marketing – Fashion
Company: Excel Recruitment
Location: Dublin, County Dublin, Ireland
Category:
