Overview
Head of Marketing Jobs in Bangkok, Bangkok City, Thailand at Sale Here (Thailand) Co.,Ltd
**Position:** Head of Marketing
**Objective:**
The Head of Marketing is responsible for putting the **Sele Here platform** on the map — driving awareness and engagement across all three key audiences: shoppers, reviewers, and brands.
## Responsibilities
Area 1: Attracting Shoppers & Reviewers (B2C)
– Develop and execute a **Brand Awareness strategy** to introduce the platform to the general public
– Drive **Performance Marketing** campaigns across Meta Ads, TikTok Ads, and Google to acquire new users
– Build a **Content Strategy** that makes the platform feel engaging, relevant, and relatable
– Manage **Social Media** channels to maintain an active presence and grow organic reach
– Design an **Influencer / KOL Strategy** to attract high-quality reviewers to the platform
– Create **campaigns** that motivate users to write reviews and share their experiences
Area 2: Building Brand Credibility & Attracting Business Partners (B2B)
– Establish the platform's **Brand Positioning** in the eyes of brands and agencies
– Produce **Case Studies and Success Stories** showcasing measurable results from brands using the platform
– Organize **Events, Webinars, and Roadshows** to build credibility with brand partners
– Develop **Thought Leadership Content** such as Insight Reports, Whitepapers, and Industry Data
– Build a **B2B Content Funnel** covering the full journey from Awareness → Interest → Decision
– Collaborate with the Sales team to create **Marketing Materials** that support deal closing
Area 3: Brand Image & Identity
– Define the platform's **Brand Identity** including Tone of Voice, Visual Direction, and Brand Personality
– Manage **PR and Media Relations** to ensure the platform is featured in the right channels and publications
– Oversee **Reputation Management** both online and offline
– Build a **Community Brand** that makes users feel a genuine sense of belonging to the platform
– Develop a **Messaging Framework** that clearly and consistently communicates the platform's value proposition
Qualifications
✔️ **7+ years** of experience in Marketing
✔️ Proven ability to execute both **B2C and B2B Marketing**
✔️ Expertise across **Brand Building, Performance Marketing, Content Strategy, PR, Event Management, Data Analytics, CRM, and B2B Marketing**
✔️ A rare combination of **Creative and Analytical thinking** — with a deep understanding of both consumer behavior and business needs
💰 Estimated Salary
**100,000 – 150,000 THB / month**
Title: Head of Marketing
Company: Sale Here (Thailand) Co.,Ltd
Location: Bangkok, Bangkok City, Thailand
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