Overview
Head of Marketing Jobs in Cremorne, Victoria, Australia at AgeMate
Head of Marketing
AgeMate | Melbourne, VIC | Full-Time
This is a new senior role at our company that actually has something to say. You will own the full brand marketing remit: strategy, creative direction, PR, partnerships, events, content and campaigns. You will sit on the leadership team and have genuine influence on where this business goes.
The Role
- Grow and enrich AgeMate's visual identity, tone of voice and consistency across all touch points.
- Set and deliver on campaigns from concept all the way through to go-live and post reports.
- Lead and develop a team of 6, including 3 direct reports: Meta Manager, Influencer Manager and Social Media Manager.
- Define brand health metrics, track share of voice, and connect brand investment to commercial outcomes.
- As comfortable directing a shoot as managing an agency to execute on your vision.
- Successfully lead and foster brand collaborations that change brand perceptions.
- Experience with digital advertising and creative trends optimised for the platform.
Who We're Looking For
- Proven ability to lead and develop in-house marketing teams
- Experience building or transforming a consumer brand that people genuinely connect with
- Strong performance marketing instincts alongside brand sensibility (you understand the paid side of the business and connect it to brand outcomes)
- Exceptional written communication (you will set the standard for how AgeMate writes and speaks)
- Commercially minded (you connect brand activity to business outcomes and track it accordingly)
- Experience managing agencies with high expectations and a collaborative approach
- Genuine curiosity for longevity, health or wellness
- Bonus: Experience creating memorable traditional marketing creative (TVC, billboards, exc).
Why join AgeMate?
- Help connect senior citizens with a product that provides meaningful effect in their lives.
- This role provides opportunity for impact. You'll be joining a lean team where every decision makes a tangible difference.
- Workplace access to golf simulator, free Tuesday breakfasts, basketball court.
Title: Head of Marketing
Company: AgeMate
Location: Cremorne, Victoria, Australia
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