Overview
Head of Growth Jobs in Veldhoven, North Brabant, Netherlands at Honeybalm B.V.
Location: Eindhoven (Strijp-S)
Hours: Full-time, 40 hours per week
On-site: Minimum 3 days per week
Language: English (working language)
About Honeybalm
Honeybalm is one of the fastest-growing DTC brands in our category, with millions of customers across the US, UK, Europe, and Australia. We are scaling rapidly, and performance marketing is the engine behind this. Our mission is to bring small moments of joy in people’s everyday lives with playful beauty products, powered by bees.
The role
We are looking for a hands-on Head of Growth who has done it before, wants to do it bigger, and is genuinely obsessed with the craft.
You will own Honeybalm's full performance marketing engine end-to-end. This includes direct ownership of paid media and performance analytics, and management of Creative Strategy, Funnels & Landing Pages, and Affiliate & Performance Influencer.
The role is accountable for blended MER, CAC efficiency, and topline revenue across all paid channels and markets. You will set channel strategy, lead the team, build the systems, and partner with Brand, eCommerce, and Retention to drive Honeybalm's next phase of international growth.
What you will own
• The full paid media operation across all major paid channels (Meta, Google)
• Cross-channel media strategy and budget allocation across all our markets
• Performance analytics and attribution; the source of truth for every growth decision
• The Creative Strategy team driving research, testing, and performance creative
• The Funnels & Landing Pages team building the conversion machine
• The Affiliate & Performance Influencer program
• Forecasting and scaling against Honeybalm's seasonal peaks
How you will succeed
You connect creative, data, and budget into one clear plan. You bring structure to complexity without losing momentum. You filter what is worth testing and what is noise. You make sharp budget reallocation decisions when the signal demands it. You build systems that compound, not dashboards that report. You see the whole funnel, not just ads. You set the bar high and raise the standard for everyone around you. You're obsessed with contribution margin and LTV, not vanity metrics. You are obsessed with growth and do everything to grow Honeybalm to the next level
What you bring
• 7+ years in performance marketing, with proven experience scaling a DTC brand internationally
• Personally managed and scaled multi-million annual paid budgets
• Hands-on expertise across Meta and Google as a minimum, with working knowledge of TikTok and emerging channels
• A sharp grasp of attribution, incrementality, and unit economics (CAC, payback, contribution margin)
• Experience leading specialists and second-line managers
• Multi-market and multi-currency scaling experience
• A genuine passion for the craft of performance marketing
• Fluent in English
This role is not for you if
• You prefer reporting on performance over owning it
• You spread budget evenly instead of allocating based on signal
• You delegate accountability for results
• You optimize for ROAS without thinking about contribution margin
• You rely on agencies to do the strategic thinking for you
What we offer
• Full ownership of the growth engine of an internationally scaling DTC brand
• A direct line to the founders and a real seat at the strategic table
• A strong existing team of media buyers, creative strategists, editors, and developers ready to be pushed further
• The ambition, the resources, and the runway to build something exceptional
• A competitive compensation package, structured to reflect the seniority and impact of the role
• Modern office at Strijp-S, Eindhoven
How to apply
Send your CV and a short note covering:
• The most impactful growth initiative you've led
• The scale you've operated at (channels, budget, team)
• Why this role and Honeybalm?
Title: Head of Growth
Company: Honeybalm B.V.
Location: Veldhoven, North Brabant, Netherlands
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