Overview
Head of E-commerce – Luxury Fashion Jobs in Paris, Île-de-France, France at UNITE
The Head of E-Commerce will be a strategic and commercially driven leader responsible for defining and executing the global digital commerce strategy for a luxury fashion brand. This role will oversee all aspects of the brand’s direct-to-consumer online business, ensuring that the digital experience reflects the brand’s luxury positioning while driving sustainable revenue growth, customer acquisition, and long-term client engagement.
Working closely with digital marketing, merchandising, retail, technology, creative, logistics, and customer experience teams, the Head of E-Commerce will lead the development of a world-class digital flagship that seamlessly integrates brand storytelling, product presentation, and service excellence. The role requires a balance of strategic vision, operational rigor, and deep understanding of luxury consumer behavior in the digital environment.
This position combines high-level leadership with hands-on execution. The Head of E-Commerce will optimize performance across global markets while preserving the brand’s exclusivity, creativity, and premium client experience. The successful candidate will thrive in a fast-paced, matrixed international organization and serve as a key partner to senior leadership on digital growth, innovation, and omnichannel development initiatives.
Responsibilities
Define and execute the global e-commerce strategy in alignment with the brand’s creative vision and commercial objectives
Own the performance of the direct-to-consumer online business, including revenue growth, profitability, conversion, and client engagement
Lead the development and optimization of the brand’s digital flagship across desktop and mobile platforms
Partner closely with merchandising teams to ensure compelling online assortments, product launches, and seasonal storytelling
Collaborate with digital marketing teams on acquisition, retention, CRM, and performance marketing initiatives to drive qualified traffic and customer lifetime value
Oversee digital merchandising, site optimization, and content strategy to enhance the luxury online experience
Manage the e-commerce trading calendar including product launches, campaigns, promotions, and seasonal activations
Drive performance analysis across key KPIs including conversion, AOV, traffic, and client behaviour to inform strategic decisions
Job Requirements
10+ years of progressive experience in e-commerce, digital commerce, or digital business leadership within a luxury fashion, premium retail, or lifestyle brand
Proven track record of scaling and managing high-performing direct-to-consumer digital businesses
Strong understanding of luxury consumer behavior and expectations in digital environments
Deep experience with e-commerce platforms, digital analytics, online merchandising, and performance optimization
Experience partnering cross-functionally with marketing, merchandising, technology, and retail teams
Demonstrated leadership capability with experience building and managing high-performing digital teams
Strong analytical and commercial mindset with the ability to translate data into strategic actions
Experience operating in a global, matrixed organization with multiple stakeholders
Excellent communication, collaboration, and influence skills
Ability to manage multiple priorities in a fast-paced environment with a hands-on, solution-oriented approach
Required Education
Bachelor’s degree in Business Administration, Marketing, Digital Commerce, or a related field required; Master’s degree or MBA is strongly preferred.
Languages
Fluency in English required. Fluency in French or Italian is strongly preferred. Additional European or Asian languages are a strong advantage.kills
Title: Head of E-commerce – Luxury Fashion
Company: UNITE
Location: Paris, Île-de-France, France
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