Overview
Head of Digital Marketing Jobs in London Area, United Kingdom at Insignia Group of Companies
Head of Digital Marketing
London
We are seeking a dynamic and experienced Head of Digital Marketing to join our team. This role is critical in driving the digital strategy and execution across all digital channels. This role requires a visionary leader who can enhance the brand's online presence, create immersive digital experiences, and ensure the seamless integration of digital and physical customer interactions. The ideal candidate will have a deep understanding of financial services, luxury market dynamics, consumer behaviour, and the latest digital trends and technologies.
Key Responsibilities:
- Develop and implement a comprehensive digital strategy that aligns with the businesses and target audience.
- Develop growth strategies to increase brand awareness, engagement, and acquisition.
- Conduct A/B testing to optimise campaign performance and identify the most effective digital marketing strategies. This includes ads and landing pages.
- Oversee the creation and distribution of high-quality compelling digital content across all websites, social media, email campaigns, and other digital channels to engage and grow the luxury consumer base.
- Management and enhancement of the marketing CRM (HubSpot).
- Utilise CRM to drive segmentation of audiences and messages.
- Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising, to drive brand awareness and customer acquisition.
- Utilise analytics and customer insights to inform decision-making and optimise digital initiatives. Track KPIs and ROI for all digital activities.
- Manage the digital budget effectively, ensuring cost-efficiency while maximising the impact of digital initiatives.
- Work closely with the sales, lifestyle boutique and customer service teams to ensure alignment of marketing strategies and goals.
- Work with the PR team and partners to execute campaigns and drive ROI alongside sales.
Professional Requirements:
- Previous background within the financial services and luxury sector is preferrable.
- Over 5 years’ experience within digital marketing.
- Proven track record of developing and executing successful digital marketing strategies.
- Proficiency in CMS, SEO/SEM, PPC, Google Analytics, email marketing and social media management.
- Creative and strategic thinker.
- Ability to analyse data and translate insights into actionable strategies. Must have a growth mindset.
- Proficiency in marketing automation and CRM tools.
- Expertise in A/B testing and performance optimisation.
- Familiarity with luxury market dynamics and consumer behaviour.
- SME consumer marketing experience but with a strong commercial and entrepreneurial outlook.
- Excellent leadership, communication, and project management skills.
Title: Head of Digital Marketing
Company: Insignia Group of Companies
Location: London Area, United Kingdom
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