Overview
Head of Creative Jobs in Greater London, England, United Kingdom at Malaberg
The Opportunity
Malaberg is not a creative agency. We are a Direct-to-Consumer brand holding company. We build and grow brands from product development to marketing and customer service. We build brands that solve real problems, and scale them using data-backed performance marketing. Doing so we've created some of the fastest growing D2C brands worldwide.
We are looking for a Head of Creative who is at heart a "Commercial Producer". You will sit at the intersection of our Copywriting Department and our Paid Media Team. Your job is to translate high-converting copy concepts into high-production-value assets (Video, Funnels, Branding) at speed and volume.
The Mandate
Most Creative Directors spend their time protecting the brand's aesthetic. At Malaberg, your job is to protect and improve the numbers that matter most: unit economics, ROAS, and CPA. You will lead the Creative Department (Video, Editing, Funnels, Branding). You will not just be reviewing cuts; you will be running the systems that allow us to test, kill, and scale creatives rapidly.
What You Will Do
- Translate "The Big Idea" into Assets: Take directives from the Copy Department and translate them into actionable Asset Plans (shot lists, casting, editing briefs, landing page designs). Own the visual engagement and retention.
- Manage the Production Engine: Oversee the entire creative workflow from Script to Shoot to Edit to Launch to Iteration. Build and maintain SOPs in Notion to ensure the editing machine keeps running without bottlenecks as brands and projects scale. Direct our internal team (Editors, Designers) and external talent (contractors, UGC creators).
- Run The Feedback Loop (Data > Ego): Partner closely with the Head of Biddable (our in-house performance marketing team) and live in the data. When ads hit their CPA targets, scale production "within guardrails". When ads fatigue, you don't guess—you analyse the drop-off points and deploy variations (new hooks, new thumbnails, new leads) immediately.
- Own the Funnel Experience: Take responsibility for the visual CRO (Conversion Rate Optimisation) of our landing pages and sales funnels. Ensure a seamless visual congruency from Ad to Landing Page to Checkout.
Who We Are Looking For
- Experience: 5+ years in a creative leadership role, preferably within a DTC, eCommerce, or Performance Marketing environment.
- Commercial First: You understand that "Design" is functional engineering intended to move the eye to the Buy Button. You prioritise clarity over cleverness.
- "T-Shaped" Leader: You have deep technical roots in video production or design, but broad knowledge of direct response marketing, funnels, and data.
- High Velocity: You are comfortable in a "Test & Learn" environment. You don't need 6 weeks to produce a video; you find a way to get a viable test live in 48 hours.
- Systems Thinker: You hate chaos and love organisation, naming conventions, and project management tools.
- Tech Proficient: Expert proficiency in Adobe Creative Suite and Figma. Familiarity with Notion and AI creative tools is a huge plus.
- Portfolio: A track record of performance advertising. (We will ask for CPA/ROAS examples, not just a showreel).
Why Join Malaberg?
- No Clients: Stop fighting for approval from clients who don't understand marketing. Here, the data wins and you control the output.
- Real Impact: Your work directly drives the P&L of the company, and you will see the results of your work in real-time. This role benefits from Malaberg's profit partnership agreement.
- Talent Density: Join a lean, high-performance team of A-players in our central London HQ.
The Honest Truth
We are not looking for a Traditional Creative Director whose portfolio is full of "Brand Awareness" campaigns or Cannes Lions awards. If you complain about using ugly fonts even if data says they convert, obsess over cinema camera gear instead of mobile screens, or rely heavily on outsourcing to agencies, this likely isn't for you.
We need a Performance Creative Director who is a performance marketing operator first and a creative second. You must have low ego, operating as a "Servant Leader" to existing talent, focused on clearing roadblocks rather than building your own team or forcing unnecessary meetings.
What Happens Next
To apply, send your CV and highlight this role as a top choice. If available, include 1-2 examples of a campaign where your creative strategy directly improved conversion or efficiency, and explain why it worked. If we think there's alignment, the following will be set:
1st Stage: 30-minute online screening.
2nd Stage: Task (if portfolio is sufficient, we may skip this stage)
3rd Stage: In-person final stage in our London office.
Title: Head of Creative
Company: Malaberg
Location: Greater London, England, United Kingdom
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