Head of Creative, Design

Overview

Head of Creative, Design Jobs in Greater London, UK at Mini-Skool Early Learning Centers

Position: Head of Creative, Design and Experience
Location: Greater London

As Head of Creative, Design and Experience you will lead the in-house studio that serves both Marketing and Product and raises the company’s design maturity, velocity, and commercial impact. This role operates as the senior design leader for the business and a strategic partner to both the CMO and CPO. As the most senior design and creative leader in the organisation you will set the creative direction, raise the quality bar, and make delivery predictable across all touchpoints: paid media, social media content, landing pages, CRM templates, website content, product UX/UI, in-product comms, partnerships, OOH, print, events, and video.

Responsibilities

This is a hands-on leadership role. You will manage a mixed team (designers, motion designers, copywriter, product designers), most of whom are offshore. You will build, run and continuously evolve a high-performing, in-house design studio suitable for a regulated fintech environment: intake, briefs, prioritisation, SLAs, QA, version control, and delivery cadence across time zones. While the role sits in the Marketing team, it has a strong dotted line to the CPO, reflecting the studios shared responsibility for both marketing outcomes and product experience.

• Creative leadership and direction:
  Setting the creative direction and quality bar for Marketing and Product deliverables.
• Establishing visual and motion standards across formats (digital and offline).
• Ensuring landing pages, marketing web templates and product UI work are usable, responsive, and consistent in presentation.
• Coaching designers, motion designers, and copy to improve craft, clarity, and consistency.
• Excelling creativity in a regulated fintech environment building compliance-aware workflows into creative delivery and clear audit trails and creative decisioning logic by asset type.

Brand and Research

• Brand positioning and rebrand delivery:
  Partnering with Marketing leadership to translate brand positioning into a clear, usable creative system.
• Leading rebrand or brand refresh delivery when required, including rollout planning, asset migration, and adoption across teams.
• Ensuring brand changes are implemented consistently across product surfaces, marketing channels, and offline assets.
• Brand guardianship across all touchpoints:
  Ensuring consistent brand identity across paid, web, CRM, product UI, social, partnerships, OOH, print, events, and video.
• Maintaining and evolving practical design assets: templates, component rules, format guidelines, and asset libraries.
• Partnering with Marketing brand owners on brand guidelines and claims library usage, and ensuring studio output conforms.
• Customer insight & research leadership:
  Acting as a central point for customer insight across Marketing and Product.
• Partnering with Product, Data, and Growth to define research priorities (qualitative and quantitative).
• Ensuring design decisions are grounded in customer needs, behaviours, and friction points, not opinion.
• Embedding research-led design practices (usability testing, journey mapping, concept validation).
• Translating customer insight into actionable guidance for brand, UX, CRO, and product experience.

Studio operations and delivery

• Owning the studio operating system: intake, briefs, prioritisation, resourcing, SLAs, QA, version control, and retrospectives.
• Running the weekly delivery plan and making trade-offs visible early.
• Improving brief quality and reducing rework through clear acceptance criteria and QA checklists.
• Maintaining a clean audit trail for approvals and published assets (versions, dates, owners).

Product and Marketing Collaboration

• Working with Product and Engineering to support UX/UI delivery and design system adoption.
• Ensuring marketing page templates and modules align with product design standards where appropriate.
• Supporting product launches with coordinated creative output across product surfaces and marketing channels.
• Marketing collaboration (growth support):
  Supporting performance creative production with a repeatable testing cadence (concepts, variants, cutdowns, refresh cycles).
• Supporting organic growth with scalable page templates, visuals, and CRO iterations.

Title: Head of Creative, Design

Company: Mini-Skool Early Learning Centers

Location: Greater London, UK

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