Overview

Head of Content – IM8 Jobs in Hong Kong, Hong Kong SAR at Prenetics

Prenetics (NASDAQ: PRE) is a leading health sciences company with a focus on consumer health. The company went public on NASDAQ in 2022 and continues to pioneer innovative solutions in consumer health.

IM8 is our newest venture, a next-generation health and wellness brand co-founded with global icon David Beckham. Launched in 2024, IM8 has become one of the fastest-growing supplement brands in the world within just six months. Our flagship product, Daily Ultimate Essentials, delivers 92 clinically dosed nutrients in a single daily serving — trusted by 470,000+ customers and backed by a 12-week randomised, controlled clinical trial.

Position Overview

Own brand storytelling, editorial, and long-form content for IM8, the premium health and wellness brand co-founded with David Beckham. You'll set the brand voice, own content strategy across every surface we publish on, and build the editorial engine that turns our science, athletes, and community into content people actually want to consume. Reports into the CMO.

Key Responsibilities

  • Content Strategy & Editorial Vision
  • Own the content strategy across every owned surface: YouTube, podcast, blog, newsletter, website copy, app, and campaign storytelling
  • Define and maintain the content pillars — science, performance, ambassador storytelling, product, community — and set the quarterly content roadmap against them
  • Set brand voice, tone, and editorial guidelines that sit above every content output
  • Decide what we make, what we don't make, and what we kill
  • Partner with Brand and CMO on campaign narratives and tentpole moments
  • Long-Form Content Production
  • Build and run the IM8 long-form engine — YouTube flagship channel, podcast, editorial features, athlete documentaries
  • Own the end-to-end editorial process: pitching, scripting, interviewing, directing, reviewing, publishing
  • Direct video and audio production with the Video Editor, Creative Strategist, and external production partners
  • Lead ambassador-led content formats featuring Beckham, Sabalenka, Bearman, and the wider roster
  • Commission and manage external writers, producers, editors, and creative agencies as needed
  • Science & Credibility Content
  • Translate IM8's clinical RCT, NSF Certified for Sport status, and scientific formulation story into content a consumer can actually follow
  • Work closely with the Chief Scientific Officer and clinical team to source evidence, interviews, and data
  • Build the content moat that differentiates IM8 from mass-market supplement brands
  • Own the editorial review process — accuracy, medical/regulatory compliance, claim substantiation
  • Content Distribution & Repurposing
  • Design the content atomization workflow — one long-form asset becomes 20+ short-form, written, email, and social outputs
  • Partner with Head of Social and Performance Marketing to push top-performing content into paid and lifecycle channels
  • Own SEO and content ROI on im8health.com — blog traffic, organic search, on-site conversion
  • Track content's contribution to brand search, branded demand, and organic acquisition
  • Team & Production Operations
  • Build and manage the content team: writers, producers, video editors, and external partners
  • Run editorial planning rituals — weekly standups, monthly content councils, quarterly pillar reviews
  • Own production budgets and vendor relationships
  • Set quality bars, review processes, and hand-off standards across the team
  • AI Integration & Operations
  • Embed AI across the editorial stack: research, outlining, first-draft writing, transcription, translation, caption generation, repurposing, SEO optimization
  • Evaluate and adopt new AI tooling continuously — video AI, audio AI, writing AI, agentic editorial workflows
  • Build scalable SOPs, style guides, and prompt libraries that let a small editorial team out-produce teams 3x their size
  • Set the standard for AI-native editorial operations while protecting the irreplaceably human parts — taste, judgment, interviews, relationships

Requirements

  • 7+ years in content, editorial, or brand storytelling with at least 2+ years leading a content function
  • Published or produced body of work they can point to — long-form video, podcast, editorial features, or branded documentary
  • Exceptional writer and editor — can write a 2,000-word brand feature and a 200-character caption equally well
  • Experience directing video and audio production end-to-end
  • Strong editorial judgment — knows the difference between content that wins awards and content that drives business
  • Comfortable working with scientists, clinicians, or subject-matter experts to make dense material accessible
  • Strong command of content analytics — YouTube, podcast, SEO, on-site

Preferred

  • Health, wellness, science, sports, or premium lifestyle brand background
  • Experience in a creator-led, ambassador-led, or talent-driven brand environment
  • Exposure to AI video, AI writing, and AI editorial workflows
  • Experience growing a branded YouTube channel or podcast to significant scale
  • Multi-market editorial leadership across US, UK, and APAC

You Must Be AI-Native

Active, fluent daily AI tool usage is mandatory, not optional. We expect you to be embedding AI into every workflow you touch on day one.

Beat Claude Challenge

Shortlisted candidates complete a role-specific assignment, scored against a baseline we generate using Claude — same data, blind review. To advance, your thinking needs to be better than what the best AI produces. Ties don't advance.

Join us to make a huge impact as we revolutionize healthcare. The thing we most value is working with talented, growth-minded people, who don’t hesitate to jump into creative problem solving. We don’t believe in up or out, we don’t believe in rest and vest. We want to give you the opportunity to grow with us. Neither your career nor Prenetics is a sprint — they’re both marathons.

In our hiring process, we look at building a team with three essential factors: adaptability, ability and passion. We’ve discovered the greatest achievements come from the right people working collaboratively towards a shared goal. As Prenetics and our vision continues to grow, you’ll have the opportunity to constantly change and evolve with us.

Title: Head of Content – IM8

Company: Prenetics

Location: Hong Kong, Hong Kong SAR

Category:

 

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