Overview
Head of Consumer & Construction SEA Jobs in Bangkok, Bangkok City, Thailand at Henkel
What You´ll Do
- Steers all marketing, advertising and promotional activities and respective budgets; is responsible for L17 steering
- Provides marketing inputs for local / sub-regional master plan Identifies opportunities to increase brand distribution within existing business and new clients acquisitions
- Ensures consistency in market sizing methodology and creates tangible sales tools
- Oversees and supports implementation of channel strategy on local / sub-regional level through channel marketing activities Determines /quantifies market opportunities and develops customer roadmaps in alignment with stakeholders
- Contributes to devel-t of brands positioning and innovation; implements innovation pipeline to secure sustainable brand growth in region
- Coaches and develops local / sub-regional (project) teams Implements campaigns locally; ensures consistency in reporting campaigns and promotional action results
- Sets up and adapts Marketing Mix for each product locally Analyses competitor's scenario and draws sound conclusions given lack of market data Leading the local team to generate consumer inisghts as inputs for global and regoinal inno pipeline. Initiates local ideas for innovations in association with Regional and global counter parts.
What makes you a good fit
- 10+ years of experience in retail business and modern trade, ideally within consumer goods and construction materials sectors.
- Proven track record in leading and building teams from scratch, with the ability to structure, scale, and develop high-performing marketing teams.
- Strong strategic marketing and digital marketing expertise, including integrated campaign planning, execution, and performance optimization.
- Solid capabilities in market analysis and consumer insights generation, with the ability to interpret limited or fragmented data into actionable strategies.
- Experience in brand development, innovation, and creative design, including positioning, portfolio strategy, and innovation pipeline execution.
- Hands-on experience with Marketing Mix management, adapting strategies across products, channels, and local market requirements.
- Strong understanding of trade marketing, customer/channel management, and eCommerce (eCom) dynamics within retail environments.
- Demonstrated ability to identify growth opportunities, expand distribution, and drive new customer acquisition.
- Expertise in financial planning and budget management, including ROI tracking and optimization of marketing investments.
- Knowledge of category and brand strategy development, including trend analysis and competitive benchmarking.
- Experience in brand activation, sustainability communication, and integrated campaign execution across multiple touchpoints.
- Excellent stakeholder management and communication skills, with the ability to collaborate effectively across local, regional, and global teams.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Medical Coverage for employees and eligible dependents
- Provident Fund
- Annual Physical Examination for employees
- Discounts on company products
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
Title: Head of Consumer & Construction SEA
Company: Henkel
Location: Bangkok, Bangkok City, Thailand
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