Overview
Head of Brand Marketing Jobs in Gurugram, Haryana, India at Cumin Co.
Head of Brand Marketing
Most brands are built on performance.
We’re building for recall, trust, and long-term memory.
This role looks at the brand end-to-end —
from what we say, to how we look, to how we show up in the world.
If something feels off, inconsistent, or forgettable — it likely sits here.
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What you’ll work on
Brand & Narrative
* Shape a clear, opinionated point of view
* Translate product thinking and founder perspective into sharp narratives
* Build messaging that works across formats — content, packaging, PR
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Content & Social
* Build a structured content engine (not just reactive posting)
* Move towards insight-led storytelling vs trends
* Create repeatable formats that drive recall
* Own quality across Instagram, YouTube, and web
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Design & Visual Identity
* Work closely with the design team across brand, social, and packaging
* Evolve and maintain a consistent visual language
* Ensure everything outward-facing feels premium and intentional
* Keep the bar high on what goes out — no generic work
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Shoots & Brand Films
* Think through and execute photo shoots and films end-to-end
* Build strong visual worlds (moodboards, styling, casting)
* Collaborate with agencies and production teams
* Ensure output feels distinctive, not templated
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PR & Brand Building
* Shape how the brand shows up in media and conversations
* Drive stories that are worth picking up
* Build relationships with the right platforms and voices
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Creators & Partnerships
* Work with creators who feel aligned with the brand
* Build longer-term partnerships vs one-off posts
* Ensure output feels like content, not ads
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Community & Offline
* Think beyond followers — build a real community layer
* Conceptualize and execute offline experiences, launches, and events
* Focus on recall and affinity, not just attendance
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Campaigns & Launches
* Shape storytelling for launches and brand moments
* Build anticipation, not just announcements
* Ensure each campaign adds to long-term brand memory
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Team & way of working
You’ll work with a 15–20 member team across content, design, PR, creators, and experiences.
* Set a clear bar for quality and consistency
* Build strong ownership across functions
* Create simple systems to keep output sharp as we scale
* Work closely with founders and product teams
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What we’re looking for
* 8–12+ years across brand, content, or creative roles
* Experience building or shaping a brand (not just executing campaigns)
* Strong sense of taste, storytelling, and visual direction
* Experience with shoots, films, or large campaigns
* Comfort working across teams (content, design, PR)
* Ability to balance thinking and execution
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What will not work
* Pure performance marketing backgrounds
* Trend-led thinking without a point of view
* Over-reliance on volume vs quality
* Needing constant direction or validation
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Success looks like
* The brand feels consistent across everything
* Content and films feel original, not templated
* Offline experiences create recall
* The team delivers strong work without constant push
* The brand becomes recognizable without needing explanation
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If this sounds like something you’d like to build,
write to us.
Title: Head of Brand Marketing
Company: Cumin Co.
Location: Gurugram, Haryana, India
Category:
