Overview
Head of Brand & Marketing Jobs in South Melbourne, Victoria, Australia at SLICKHAIR.
Head of Brand & Marketing
Reports to: CEO
Location: South Melbourne
About the brand
SLICKHAIR is a global hair styling brand redefining effortless, polished hair. Known for its cult-favourite anti-frizz and slick styling products, the brand has built a loyal international following and is stocked in over 5,000 retail doors worldwide, including major retailers such as Sephora, Priceline, Coles and Woolworths, and is soon to be in a national US retailer.
Founded in Australia, SLICKHAIR is rapidly expanding into new markets and product categories, with a focus on innovation, accessibility, and creating high-performance products for all hair types.
About the Role
As Head of Brand & Marketing, you will be responsible for bringing the SLICKHAIR brand to life globally, ensuring it shows up consistently, powerfully, and commercially across every touchpoint.
You will own the global marketing calendar, campaigns, and execution, driving how the brand connects with customers across social, eCommerce, retail, and real-world activations.
This is a hands-on, execution-led role. You will not only develop ideas but also lead them through to delivery, working closely with the Founder to ensure every campaign and initiative is aligned, elevated, and results-driven.
This is a highly commercial role. You will be accountable for ensuring brand activity directly contributes to revenue growth, customer acquisition, and global brand positioning.
You will play a key role in shaping how SLICKHAIR shows up globally during a critical phase of growth.
Key Responsibilities
1. Brand Strategy & Direction (Execution-Focused)
Work closely with the Founder to translate the brand vision into clear, actionable plans
Ensure brand positioning is consistently executed across all channels and markets
Contribute to the evolution of the brand as the business expands into new categories
Act as the guardian of brand consistency across campaigns, channels, and touchpoints
Align messaging and campaigns with overall business and commercial objectives
2. Campaigns & Marketing Execution
Own the end-to-end development of campaigns (concept → execution → performance review)
Build and manage the annual marketing calendar (EDMs, launches, retail moments, activations, promotions, partnerships)
Lead key campaign moments (e.g., product launches, Coachella, Holiday, Sephoria, retail launches etc) Oversee influencer strategy, content direction, and partnerships – working alongside our Social team.
3. Creative
Partner with our creative director/graphic designer and content team across
Social media
Paid ads
Website & eCommerce
Retail & POS
Ensure all outputs are premium, consistent, and aligned with brand vision
4. Product & NPD Collaboration
Partner with NPD to ensure new products are:
On-brand
Market-relevant
Positioned for commercial success
Lead go-to-market strategy for all new launches
Develop naming, messaging, and product storytelling
5. Retail & Global Expansion Support
Own-brand presentation across global retailers (Sephora, Priceline, Coles, Woolworths and our upcoming National US launch etc.)
Ensure consistency across:
Retail displays
Visual merchandising
Campaign rollouts
Support sell-in materials (pitch decks, brand storytelling)
6. Performance & Growth
Track and optimise brand performance across:
Sales impact
Campaign ROI
Customer acquisition
Engagement metrics
Work closely with eCommerce to improve conversion and LTV
Continuously refine messaging based on data and insights
7. Team Leadership
Lead and develop the brand, content, and creative team
Build structure and processes as the team scales
Manage agencies, freelancers, and production partners
Key Outcomes (What Success Looks Like)
Strong, differentiated global brand positioning
Consistent, premium brand execution across all channels
High-performing campaigns that drive revenue
Successful product launches with clear storytelling
Increased brand awareness and customer acquisition
A high-performing, well-structured creative/brand team
Ideal Candidate Profile
5–10+ years in brand, marketing or creative roles (beauty or consumer brand preferred)
Proven experience scaling a brand across multiple markets
Strong balance of creative vision + commercial thinking
Experience leading campaigns, product launches, and brand strategy
Highly organised with the ability to execute at speed
Comfortable working closely with a founder in a fast-paced environment
Title: Head of Brand & Marketing
Company: SLICKHAIR.
Location: South Melbourne, Victoria, Australia
Category:
