Overview
Head of Brand & Content Jobs in London Area, United Kingdom at Major Players | B Corp™
I am currently partnering with a purpose-led, design-driven consumer brand at an exciting inflection point in its growth journey. Founded by a highly regarded creative, the business has built a loyal following through its distinctive aesthetic, emotional storytelling and a deeply held sense of mission.
They are now looking for a Head of Brand & Content to join the senior leadership team and take full ownership of how the brand is built, expressed and scaled. This is a rare opportunity to step into a high-impact role at a business with real heart, strong creative foundations, and bold commercial ambitions.
The Mission
As Head of Brand & Content, you will report directly to the Growth Director and work in close partnership with the Founder & Creative Director and CEO. Your mandate is to translate founder-led creative energy into a coherent, scalable brand and content function, one that drives awareness, deepens emotional connection, and supports the business as it scales towards a significant revenue milestone.
This is not a role for someone looking to manage campaigns. It is a role for someone who wants to build the system, raise the bar, and help shape what a modern design-led consumer brand looks like at scale.
Core Responsibilities
Brand Strategy & Direction
- Own and evolve the brand platform, working closely with the Founder to translate creative vision into clear strategic direction
- Strengthen positioning, distinctiveness and long-term brand equity across every major customer touchpoint
- Bring a strong point of view on where the brand should go, how it should evolve, and where it can become more culturally relevant
Brand Content
- Define the content strategy and system that fuels every major channel — from campaign assets and editorial to video, email creative and retail materials
- Move the business from reactive, one-off output to a more intentional, scalable content engine
Brand Marketing & Organic Social
- Lead and develop the Brand Marketing Manager to shape strategy and delivery across campaigns, launches, PR, partnerships and collaborations
- Lead and develop the Social & Influencer Manager, setting the creative bar and defining the role social plays within the wider brand system
Creative Production
- Lead Senior Creative & Production Managers, defining the standards, workflows and production rhythm needed to support a scaling brand
- Provide direction and challenge on how creative work is planned, prioritised and brought to life across shoots, film and always-on content
Who We Are Looking For
- An experienced brand and content leader with 6+ years in Brand, Content, Creative Strategy or Brand Marketing, ideally within a consumer business where design, story and aesthetic genuinely matter
- Someone who can take a founder's vision and turn it into a strategy a team can execute, thinking in years, not weeks, and seeing brand and growth as one machine
- A strong creative operator with the judgment to write a sharp brief, give useful feedback, and think in systems and series rather than one-off assets
- A people-led leader who builds teams and followership — someone whose bar is high, whose feedback is useful, and who makes the people around them better
- Commercially grounded, with the ability to connect brand thinking to channel execution, conversion and growth
- Experience in DTC, design-led or premium consumer brands is a strong advantage, as is UK and US market exposure
Location & Workplace Policy
- North London
- 2 days office
Salary & Benefits
- £80,000 – £100,000 per annum (flex for the right candidate) plus performance bonus
- 24 days holiday, pension, health insurance, work from anywhere policy, enhanced parental leave,
- L&D budget, £500 to spend on products, generous F&F discounts
If you would like a confidential chat about this role or your next career move, then please send your CV to [email protected] or connect via LinkedIn: Jodie Clayton
Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
Title: Head of Brand & Content
Company: Major Players | B Corp™
Location: London Area, United Kingdom
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