Overview
Head of Brand & Campaign (FROM MARKETING AGENCY) Jobs in Mumbai Metropolitan Region at MINDTEL GLOBAL
A fast-growing company in the B2B technology and services sector seeking a senior marketing leader sourced from an agency background. The role sits at the intersection of brand building and demand-generation: defining a differentiated brand narrative and translating it into high-impact, measurable integrated campaigns. This on-site leadership role will partner closely with product, sales, and customer success to raise brand equity and drive pipeline.
Role & Responsibilities
- Define and own the brand strategy and positioning across markets; translate into clear narrative, visual identity, and messaging frameworks.
- Design, plan and execute integrated brand and performance campaigns across digital, experiential, content, PR and paid channels to drive awareness and pipeline.
- Manage creative and media partners—brief agencies, oversee concepting and production, and ensure delivery against brand standards and ROI targets.
- Set campaign KPIs, implement measurement frameworks, and optimise spend using data-driven insights to maximise reach, engagement and conversion.
- Lead, mentor and scale a high-performing brand & campaign team; establish processes for planning, creative review, and cross-functional execution.
- Own campaign budgets and vendor relationships; ensure governance for timelines, quality, and cost efficiency.
Skills & Qualifications
Must-Have
- Brand Strategy
- Integrated Campaign Planning
- Creative Direction
- Media Planning
- Campaign Analytics
- Agency Management
Preferred
- Digital Advertising Platforms
- Performance Marketing
- Content Strategy
Benefits & Culture Highlights
- Opportunity to lead end-to-end brand transformation with full ownership and visible business impact.
- Collaborative, fast-paced environment with cross-functional exposure to product, sales and customer success teams.
- On-site role in India with competitive compensation and agency-friendly creative autonomy.
Location: India (On-site). Ideal hire: senior brand & campaign leader from a marketing agency or agency-style in-house environment, ready to scale brand and integrated campaign capabilities for a growth-oriented B2B technology services organisation.
Skills: pipeline,marketing agency,brand strategy,b2b,performance marketing,integrated campaign planning,creative direction,media planning,campaigns
Title: Head of Brand & Campaign (FROM MARKETING AGENCY)
Company: MINDTEL GLOBAL
Location: Mumbai Metropolitan Region
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