Overview
Head of Brand and Digital Marketing – Luxury Fragrance House Jobs in Greater Paris Metropolitan Region at Luxury Recruit International
Head of Brand and Digital Marketing
Independent Luxury Fragrance House
Remote (France or UK) · Monthly travel to Greece · Reporting to the Founder
Luxury Recruit is exclusively retained to find the first senior brand and digital leader for an independent, founder-owned luxury fragrance house with twenty-five years of heritage.
Following a long-standing licensing partnership with one of the world's major prestige fragrance groups, the Founder has spent recent years rebuilding direct ownership of brand, distribution, and customer relationships. The business is quietly profitable, entirely self-financed, and sells across Europe, South East Asia, East Asia, and East Africa — anchored by a flagship boutique in one of the Mediterranean's most desirable destinations. New markets (US, UAE, Saudi Arabia, India) are in active negotiation, with major launches scheduled for September 2026.
This is a newly created role, reporting directly to the Founder.
The opportunity
You will take full ownership of how this house shows up in the world — brand identity, positioning, and storytelling, alongside the entire direct-to-consumer digital engine. You'll inherit a brand and marketing function deliberately held in reserve for the right senior hire, and the autonomy to build it from the ground up.
This is a player-coach role: strategic enough to own the brand and challenge an external strategy agency, hands-on enough to execute the digital calendar yourself. It will suit an entrepreneurial operator who thrives without corporate scaffolding.
What you'll own
- Brand identity, positioning, and storytelling across all live and emerging markets
- Range and launch architecture in partnership with the Founder (September 2026)
- Direct-to-consumer digital end-to-end: website, conversion, content, SEO, trading
- Paid media across Meta and Google — budget, testing, creative briefs, performance
- CRM, automated lifecycle flows, segmentation, and retention as a core KPI
- Affiliate marketing and the PR / influencer ecosystem
- The external brand strategy agency relationship, client-side
What we're looking for
- 8–10 years of brand and digital marketing experience
- Significant time inside the fragrance or prestige beauty category
- Career foundation in a major fragrance or beauty house, with recent years in an indie, founder-led, or scale-up environment
- A genuine player-coach — owns brand strategy and delivers execution personally
- Demonstrable track record across brand, web, CRM, paid, and PR/affiliate (not a single-channel specialist)
- Proven client-side owner of major agency relationships
- English fluency essential; French, Italian, Spanish, or German welcome
Location & package
Remote or onsite in Greece if local, with a strong preference for France or the UK. Monthly travel to Greece (Mykonos flagship and Athens head office) for the first six months, quarterly thereafter — all fully expensed. Competitive base plus performance bonus; phantom equity or revenue participation considered for the right candidate.
To apply
This is a fully retained, confidential search by Luxury Recruit. The client's identity is disclosed under NDA to shortlisted candidates following an initial conversation. Apply via LinkedIn or write in confidence via luxuryrecruit.com. All applications acknowledged; all conversations strictly confidential.
Title: Head of Brand and Digital Marketing – Luxury Fragrance House
Company: Luxury Recruit International
Location: Greater Paris Metropolitan Region
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