Overview
Head – D2C Growth (Mini CEO) Jobs in Bengaluru, Karnataka, India at Valarr.io
Role Overview
We are looking for a D2C Revenue Owner who can take end-to-end responsibility for our website business (Shopify) — driving revenue, profitability, and scalable growth.
This role is not limited to marketing.
You will own the entire revenue engine, connecting:
Category → Creative → Performance → Conversion → Retention
You will operate like a mini-CEO for the D2C channel, with full accountability for outcomes.
What you Own
1. D2C Revenue & P&L Ownership
- Own complete D2C (Shopify) business performance
- Drive:
- Revenue growth
- Contribution margins
- Profitability
- Track:
- CAC, ROAS, MER
- LTV, repeat rate
- Channel contribution
2. Category & SKU Strategy
- Analyse category-level and SKU-level performance
- Identify:
- Hero products
- Growth opportunities
- Underperforming SKUs
- Decide:
- What to scale
- What to optimize
- What to discontinue
- Drive:
- Pricing strategy
- Bundling
- Offers & merchandising
3. Creative Strategy & Planning (MOST CRITICAL)
- Translate revenue goals into:
- Weekly / monthly creative requirements
- Decide:
- How many creatives per category
- Which formats (UGC, static, video, hooks)
- Build and own:
- Creative testing roadmap
- Creative scaling engine
👉 This is the core lever of growth
4. Performance Marketing Alignment
- Work closely with performance team to:
- Allocate budgets
- Scale winning campaigns
- Improve ROAS & efficiency
- Ensure tight loop between:
- Creative → Spend → Conversion → Revenue
5. Conversion Rate Optimization (CRO)
- Improve:
- Conversion rate (CVR)
- Average Order Value (AOV)
- Optimize:
- Landing pages
- PDPs
- Checkout flows
6. Retention & Lifecycle Growth
- Drive:
- Repeat purchases
- Customer lifetime value
- Build:
- Email / WhatsApp / CRM journeys
- Reduce:
- Drop-offs across funnel
7. Data & Decision Systems
- Build dashboards tracking:
- Revenue, ROAS, MER
- Category performance
- SKU contribution
- Use data to:
- Scale winners
- Kill inefficiencies quickly
What We’re Looking For
- Proven experience in D2C / Shopify-led brands
- Strong ownership of revenue or P&L
- Ability to connect:
- Revenue → Category → Creative → Performance
- Hands-on experience with:
- Meta Ads, Google Ads
- Creative testing & scaling
- CRO & funnel optimization
- Strong decision-making ability (not just execution)
Title: Head – D2C Growth (Mini CEO)
Company: Valarr.io
Location: Bengaluru, Karnataka, India
Category:
