Overview
Growth Marketing Manager Jobs in Manama, Capital Governorate, Bahrain at Malaeb
What You'll Do
Revenue & yield optimization
- Own revenue targets, including occupancy rates, revenue per available court-hour, and average booking value
- Develop and execute dynamic pricing strategies — peak/off-peak, seasonal, and demand-based — to maximize yield without hurting utilization
- Identify underperforming time slots, locations, and sports, and build targeted campaigns to fill them
- Partner with the operations team to align capacity, scheduling, and pricing
Funnel & conversion optimization
- Map and optimize the full customer journey — from first touch to booking to repeat visit
- Run continuous experiments across landing pages, the booking flow, promotional offers, and re-engagement campaigns
- Reduce drop-off at every funnel stage and improve conversion from app/web visit to confirmed booking
- Build and own retention loops: win-back campaigns, loyalty incentives, membership models, and referral mechanics
Events & programming
- Build a recurring events and tournaments calendar that drives bookings, fills off-peak hours, and creates community
- Design and launch leagues, tournaments, social events, and corporate packages as activation and revenue drivers
- Measure event ROI and double down on what works
Activation channels
- Own and optimize all activation channels: paid social, search, CRM/email, SMS, push notifications, partnerships, and on-the-ground activations
- Manage marketing budgets across channels and report on CAC, ROAS, and contribution to revenue
- Build local partnerships (corporates, schools, communities, sports groups) that drive consistent demand
- Test new channels and tactics, kill what doesn't work, scale what does
AI & automation
- Use AI tools to work faster and smarter — content creation, campaign copy, creative testing, audience research, and reporting
- Build automated workflows across the funnel: lead nurturing, booking reminders, win-back sequences, and lifecycle messaging
- Automate recurring reporting and dashboards so the team spends less time pulling data and more time acting on it
- Continuously identify manual, repetitive tasks and replace them with scalable systems
- Stay ahead of new AI and martech tools, and bring the best ones into the team's workflow
Team leadership
- Hire, build, and lead a high-performing growth marketing team as the function scales
- Set clear goals, KPIs, and priorities for the team, and hold them accountable to outcomes
- Coach and develop team members — channel specialists, content, events, and analytics talent
- Create a culture of experimentation, ownership, and data-driven decision-making
- Manage workload, delegation, and structure so the team operates efficiently and scales sustainably
Analytics & reporting
- Build and maintain dashboards tracking the metrics that matter — occupancy, revenue, funnel conversion, CAC, LTV, retention
- Deliver clear weekly and monthly reporting to leadership with insights and recommended actions
- Use data to prioritize where to focus next
What We're Looking For
- 4+ years in growth marketing, performance marketing, or revenue-focused marketing roles — ideally with experience in marketplaces, consumer apps, hospitality, fitness, leisure, or other capacity/occupancy-driven businesses
- Experience hiring, managing, or leading a team — or a clear, demonstrated readiness to step into a leadership role
- A genuine growth mindset: you run experiments, you measure everything, and you make decisions based on data, not opinions
- Strong commercial instinct — you understand unit economics and you think about revenue, not just leads or impressions
- Hands-on experience with performance marketing channels (Meta, Google, TikTok), CRM/lifecycle tools, and analytics platforms
- Fluency with AI tools and a track record of using automation to work more efficiently
- Comfort with funnel analysis, A/B testing, and conversion rate optimization
- Experience planning and executing events, tournaments, or community programming is a strong plus
- Excellent analytical skills — fluent in spreadsheets and dashboards; SQL or BI tool experience is a bonus
- Self-starter who can own outcomes end-to-end and work cross-functionally with operations, product, and sales
- Knowledge of the GCC sports, fitness, or leisure landscape is an advantage
- Arabic language skills are a plus
Title: Growth Marketing Manager
Company: Malaeb
Location: Manama, Capital Governorate, Bahrain
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