Overview
Global Marketing Manager Jobs in Seoul, Seoul, South Korea at AXIS-Y
About AXIS-Y
AXIS-Y is a fast-growing K-beauty skincare brand rooted in science, transparency, and community.
Recognized across NAM, EU&UK, SEA, MENA, and LATAM markets, AXIS-Y continues to expand globally through innovative products and data-driven storytelling.
We’re looking for a Global Marketing Manager who combines creativity, analytical thinking, and cross-market insight to drive growth and strengthen AXIS-Y’s global brand presence.
What You’ll Love About This Role
- Global Impact: Lead integrated marketing strategies across NAM, EU, MENA, and LATAM markets.
- Trend-Driven Execution: Create viral campaigns that connect brand storytelling with measurable results.
- Cross-Functional Collaboration: Work closely with Brand, E-commerce, PR, and Design teams.
- Performance Focus: Drive KPI-based campaigns that balance creative impact and business performance.
Key Responsibilities
1. Market Strategy & Execution
- Develop and execute integrated marketing strategies tailored to regional market needs.
- Analyze market trends, competitor activities, and consumer insights to identify growth opportunities.
- Partner with distributors and regional teams to plan high-impact co-marketing activations.
2. Influencer & Content Marketing
- Oversee influencer campaigns across TikTok and Instagram to drive awareness and conversion.
- Manage seeding, paid collaborations, and viral content programs in coordination with regional teams.
- Ensure brand consistency while adapting creative direction to local market trends and culture.
3. Digital & E-Commerce Marketing
- Collaborate with the E-commerce Team to drive sales via influencer-led campaigns (TikTok Shop, Amazon, D2C).
- Plan and execute performance campaigns (ads, CRM, media buys) to maximize ROI and engagement.
- Optimize regional websites and social channels for conversion and customer retention.
4. Partnerships & PR
- Support global PR, events, and retail collaborations to build brand visibility.
- Maintain relationships with key distributors, beauty platforms, and media partners.
- Manage co-marketing and retail activation calendars to ensure alignment and consistency.
5. Reporting & Performance
- Track and analyze campaign KPIs, influencer performance, and digital marketing data.
- Deliver quarterly reports covering ROI, engagement, and conversion results.
- Optimize budgets and execution in alignment with overall brand goals.
Qualifications
- 5–10 years of experience in global or regional marketing (beauty, skincare, or consumer brands preferred).
- Proven success managing multi-market influencer and digital campaigns.
- Strong understanding of TikTok, Instagram, and emerging marketing ecosystems.
- Excellent analytical, project management, and communication skills.
- Fluent in English; proficiency in Korean is a strong advantage.
Title: Global Marketing Manager
Company: AXIS-Y
Location: Seoul, Seoul, South Korea
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