Overview
Expert, Project Communications Jobs in Hanoi Capital Region at Masterise Group
We are looking for a dynamic and strategic Expert in Communications to lead the development and execution of integrated communication strategies for both corporate and project-level initiatives. This role is critical in ensuring brand consistency, message clarity, and alignment across all internal and external channels.
You will manage content planning, communications guidelines, performance metrics, and workflow processes—playing a key role in enhancing brand equity and driving business impact across customer touchpoints.
Key Responsibilities:
1. Channel Strategy & Management
- Develop and oversee corporate and project communication channels, including setting clear KPIs and performance benchmarks.
- Build and maintain a robust customer database to support sales communication strategies.
- Optimize content performance across platforms based on analytics and engagement metrics.
2. Content Development & Governance
- Lead content strategy for all channels, ensuring relevance, creativity, and consistency in tone, message, and visuals.
- Establish and maintain communications guidelines for both the Company and Projects.
- Ensure brand integrity and consistency across all messaging, in alignment with corporate values and positioning.
3. Operational Excellence & Workflow Optimization
- Implement and manage an internal communications workflow platform to ensure process transparency, task accountability, and compliance across the team.
- Drive standardization in internal communications, including guidelines and formats, to reinforce brand identity and corporate culture.
4. Project Communications Strategy
- Collaborate with the Business Marketing team to define project-specific communication strategies across all market segments.
- Ensure messaging supports project brand positioning and contributes to commercial success, including cost control and message efficiency.
Requirements:
- Education: Bachelor's degree in Marketing, Communications, Business Administration, Economics, or related field.
- Experience:
- Minimum 6 years in marketing communications, content creation, or related functions.
- At least 3 years in a leadership or strategic role.
- Skills & Competencies:
- Strong analytical skills; ability to interpret and leverage digital marketing data.
- Excellent written and visual communication skills.
- Strategic thinker with a creative mindset and strong attention to detail.
- Updated knowledge of emerging trends, technologies, and social media.
- Collaborative team player with cross-functional coordination capabilities.
- Experience in building strategic plans and measuring their effectiveness.
- Agile, adaptable, and thrives in fast-paced, high-growth environments.
Title: Expert, Project Communications
Company: Masterise Group
Location: Hanoi Capital Region
Category:
