Executive/ Senior Executive – Media Planning

Overview

Executive/ Senior Executive – Media Planning Jobs in Mumbai, Maharashtra, India at Havas Media Network India

DESIGNATION: Executive/ Senior Executive – Media Planning

DEPARTMENT: Media Planning

JOB SUMMARY:

The Media Executive will be required to establish media planning and buying for both digital & offline platforms, to amplify overall marketing and customer support initiatives, while building brand equity and improving brand awareness and engagement.

KEY RESPONSIBILITIES:

• Manage and execute media creatives (print, digital banners, product catalogues, product photoshoots, videos, and advertisements etc., based on tie-ups with retail partners in line with overall brand strategy.
• Execute and manage Annual Media Plan and budget allocations for various media communication channels – Print, TV, OOH, Radio, Cinema, Mobile – GDN, Mobile networks, News aggregators, trade magazines, regional media, music streaming, E-comm, Search Engine Marketing, digital own assets, Co-branding media initiatives etc for
• Research, present and execute national & local media opportunities (Impact properties) with recommendations for the effective communication of the messaging on events, promotions, exhibitions, tradeshows, product launches, in-season campaigns, celebrity events, interviews with the leaders etc.
• Tie-up with multiple national, and regional agencies for media planning and buying to execute brand /retailer client’s integrated marketing campaigns at the PAN India level.
• Liaise and build relationships with media houses/publishers, multiple business houses, media houses, and brands, for ensuring buying efficiencies (to get the best rates and timely execution of campaigns). Constantly seek opportunities to maximize the return for the Client’s media spend in case of co-payment media buying.
• Tracking the efficiency & effectiveness of the campaigns and reporting as and when required. Work on BARC, IRS, TGI, MAP, RAM etc, and Market research reports to analyze and report on each campaign. Seek necessary approvals as required and align on the media plans & execution effectiveness.
• Collaborate with the national media manager and internal marketing functions – PR, Digital, Brand Communications, BTL activations, and Sales Regional teams, to ensure maximum brand and campaign visibility intended to reach target audiences.
• Track media budget and actual spending, post-event dockets, and maintain reports of invoice clearances. Regular competition tracking & reporting on a weekly and monthly basis

PROFILE REQUIREMENTS:

• Graduate /MBA from Good Institute preferred specialization in Marketing
• A minimum of 2 to 3 years of experience in media planning and execution
• Knowledge of functional use of software – BARC, GAP, IRS, MAP, GA etc, and use of the reports for analytical purposes for decision making.
• Should have worked with Media Agencies, Media Business houses in the role.
• Reasonably well-networked in the media industry.
• MS Office – Excel skills

PREFERRED SKILLS:

• Strong execution skills
• Negotiation Skills
• Interpersonal skills & Relationship Builder
• Planning and Execution skills
• Effective Collaboration & Communicator

About Havas India

Havas India gathers the expertise of 21 agencies, specialised divisions and strategic alliances across 3 verticals:

• Havas Media Network – Havas Media, PivotRoots (integrated digital), Arena Media, Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media); strategic alliances: Havas Media Tribes (out-of-home), Havas Play Gameplan (sports marketing) and KlugKlug (influencer tech stack)
• Havas Creative Network – Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), ekino (technology consulting & digital deployment), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale)
• Havas Health & You – Havas Life Sorento (health & wellness communications)

With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates.

As one of India’s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work® Certified™ twice in a row (Nov 2022 – Nov 2023 & Dec 2023 – Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

For more information, visit https://in.havas.com/ and follow Havas India on social media.

Title: Executive/ Senior Executive – Media Planning

Company: Havas Media Network India

Location: Mumbai, Maharashtra, India

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