Overview
Employer Branding Lead Jobs in Pune/Pimpri-Chinchwad Area at POWERCON®
Job Description (JD) – Image Reflection Lead (Brand Image & Reputation)
Job Title: Image Reflection Lead (Brand Image & Reputation)
Company: POWERCON Ventures India Pvt. Ltd.
Location: Pune, Maharashtra
Experience: 7–10 Years
Qualification: MBA in Marketing (Preferred)
Industry Preference: EduTech (Mandatory)
About the Role:
POWERCON is looking for a dynamic Image Reflection Lead who will be responsible for building, managing, and enhancing the company’s brand image and digital presence. The ideal candidate should have strong experience in the EduTech sector and expertise in digital branding, content strategy, online reputation management, and driving growth initiatives such as franchise development, Centers of Excellence, and skill development programs.
Key Responsibilities:
- Develop and execute brand marketing strategies to strengthen company positioning
- Lead website development, optimization, and content strategy to increase user engagement and screen time
- Manage and grow company presence on LinkedIn and other digital platforms
- Oversee creation of blogs, creative posts, marketing content, and campaigns
- Develop and guide designers and content teams for high-quality creatives and branding materials
- Drive digital marketing initiatives including SEO, social media, and performance marketing
- Improve online reputation and brand perception across platforms
- Monitor analytics and optimize campaigns to improve reach, engagement, and conversions
EdTech Growth & Expansion Responsibilities:
- Drive Franchise Development by creating and promoting scalable education center models and attracting franchise partners
- Lead branding and promotion of Center of Excellence (CoE) to position the organization as a leader in specialized training and innovation
- Promote and market Skill Development Programs aligned with industry requirements to increase enrollment and engagement
- Develop targeted campaigns to expand reach within the education, training, and vocational learning ecosystem
Key Requirements:
- 7–10 years of experience in Digital Marketing / Brand Management
- Mandatory experience in EdTech industry
- Strong knowledge of SEO, website management, and content marketing
- Proven experience in LinkedIn growth and digital engagement strategies
- Experience or exposure to franchise development, skill development initiatives, or education business expansion
- Ability to lead branding, creative, and digital campaigns end-to-end
Skills Required:
- Brand Strategy & Positioning
- Digital Marketing (SEO, Social Media, Performance Marketing)
- Content Creation & Blogging
- Website Management & Optimization
- Online Reputation Management
- Creative Direction & Design Coordination
- Data Analytics & Performance Tracking
- Franchise Development & Partner Acquisition
- Center of Excellence Branding
- Skill Development Program Marketing
What We Are Looking For:
- A candidate from EdTech background with strong digital exposure
- Someone who can increase website traffic, engagement, and brand visibility
- Ability to drive franchise growth, CoE visibility, and skill development initiatives
- A creative thinker with strong execution skills
- A leader who can manage branding, content, and digital growth initiatives
Title: Employer Branding Lead
Company: POWERCON®
Location: Pune/Pimpri-Chinchwad Area
Category:
