Editorial Specialist Jobs in Toronto, Canada at Indigo
Position: Editorial Specialist – 12 months Contract
Company Description
You must include a portfolio with your application.
Indigo is a physical and digital place inspired by and filled with books, ideas, beautifully designed lifestyle products, and the creative people who help make it all happen. We believe in real books, living life fully and generously, being kind to each other and to the environment, and that stories — big and little — connect us. Indigo is our customer’s happy place — for joyful moments of discovery and to connect with people who share their passion for reading, their belief in ideas, and their commitment to making the world a better and more beautiful place.
Our Mission is to inspire reading and enrich the lives of booklovers. As such, we believe in the power of people and their stories. We aim to attract top talent, nurture the potential of our employees, and create space for everyone to thrive. Our Guiding Principles are the few key ideas that are meant to influence everything we do, every day.
We Will Hire, Inspire, Promote and Retain the Best
We Will Be Customer Centric
We Will Be Entrepreneurial
We Will Be Committed to Caring About Each Other, Our Communities, and Our Environment
We Will Be Committed to True and Shared Value Creation
We Will Be Systems Thinking, Data Driven and AI enabled
Job Description
The Editorial Specialist is responsible for shaping Indigo’s brand voice and customer storytelling across all channels. As part of a two-person editorial pod reporting to the Senior Director, Brand Marketing, this role curates and crafts editorial content that brings Indigo’s mission to life: inspiring reading for kids and adults and simplifying thoughtful gifting.
This is not just a copywriting role—it is about editorial curation: knowing the right line, whether you wrote it, curated it, or adapted it. You will be responsible for creating and managing high-output, high-impact copy across diverse touchpoints, from email to in-store, ensuring coherence of message while delivering on campaign goals. You will flex across platforms and campaigns, building end-to-end expertise and taking ownership of major storytelling moments.
KEY PERFORMANCE METRICS
Increased customer engagement, traffic, and conversion across key touchpoints (site, email, social, in-store, and marketing campaigns)
On-time, on-brand, within-scope delivery of content at scale
Accuracy, clarity, and consistency of editorial voice across channels
Contribution to process refinement and improved team efficiency
Satisfaction of cross-functional stakeholders
KEY ACCOUNTABILITIES
Develop compelling, effective, and on-brand copy across channels, including product packaging, ecommerce, social, email, in-store signage, campaigns, and gift guides.
Curate and unify brand messaging across all editorial moments, ensuring alignment with Indigo’s broader storytelling priorities.
Build and manage campaign messaging end-to-end, from brief through execution.
Partner with cross-functional teams (creative, marketing, merchants, and external vendors) to identify key storytelling opportunities and optimize customer experience.
Leverage SEO & AI SEO best practices and customer insights to develop copy that drives discoverability, engagement, and conversion.
Use available tools—including emerging AI platforms—responsibly to accelerate ideation, drafting, and refinement of copy, while maintaining strong editorial judgment.
Proofread and edit content to ensure accuracy, clarity, and brand alignment.
Use insights from channel team reporting on content to continually refine approach
Contribute to the editorial calendar and integrate storytelling into omnichannel briefs.
Act as an advocate for the customer, placing them at the forefront of messaging decisions.
Identify opportunities to improve processes, increase output efficiency, and evolve editorial practices.
Work collaboratively within the editorial pod and cross-functionally, ensuring knowledge-sharing and consistent execution.
Embrace and implement feedback promptly, striking a balance between focusing on line-level details and maintaining a broad perspective.
Encourage and contribute to open dialogue, diverse…
Title: Editorial Specialist
Company: Indigo
Location: Toronto, Canada
Category:
